Prof. Pravesh Kumar Padamwar

Prof. Pravesh Kumar Padamwar

Specialization : Marketing, Strategy and General Management

Designation : Assistant Professor

Email : [email protected]

Date of Joining : 29-04-2019

Nature of Association : Regular

  •  Ph.D. (2014-2019): Indian Institute of Management Raipur, Chhattisgarh.
  •  B.Tech.:in Mechanical Engineering (2001-2005), National Institute of Technology Calicut, Kerala.


Doctoral Consortiums Attended

A Teaching Workshop for Doctoral Students, (January 7-8, 2019), IIM Bangalore.

Great Lakes NASMIE Doctoral Workshop, (December 19-21, 2017), Chennai. (Workshop instructors: Prof. Priya Raghubir, NYU, & Prof. Ana Valenzuela, CUNY.)

5th AIM-AMA Sheth Foundation Doctoral Consortium, (January 6-8, 2017), Mumbai.

Date of Joining: 29-04-2019

Association with IMI-B: Regular


Dr. Pravesh Kumar Padamwar is an Assistant Professor of Marketing at International Management Institute (IMI), Bhubaneswar, Odisha, India. He received his Ph.D. from Indian Institute of Management Raipur and his B.Tech. in mechanical engineering from National Institute of Technology Calicut. His research interests are in choice behavior, consumer decision making, cross-cultural studies, and experimental studies. Research papers from his Ph.D. thesis has been published in reputed journals such as Journal of Business Research. He has nine years of industrial work experience in reputed organizations (i.e., Godrej & Boyce Mfg. Co. Ltd., and Hilti India Pvt. Ltd.) in the area of direct sales and business development in the B2B market.


Journal Article

Padamwar, P. K., Dawra, J., & Kalakbandi, V. K. (2019), “The impact of range extension on the attraction effect.” Journal of Business Research. (SSCI impact factor 4.028, ABS rank 3, and listed as A in ABDC).

Padamwar, P. K., Dawra, J., & Kalakbandi, V. K. (2018). Range effect on extremeness aversion. DECISION, 45(4), 345–355.

Papers Presented In Conferences

“The impact of range extension on attraction effect: Is asymmetric dominance a necessary condition for attraction effect?,” IMR Doctoral conference 2019 (January 4-5, 2019), IIM Bangalore.

“The impact of range extension on context effect: validation of explanatory models,” 47th EMAC Annual Conference (May 29, 2018 to June 01, 2018), Glasgow, UK.

“Context effect on consumer choice behavior: A literature review and replication of experiments,” IMR Doctoral conference 2018 (January 2-3, 2018), IIM Bangalore.

“The impact of range extension on attraction effect: validation of the relative advantage model and the reference dependent model,” 11th Great Lakes NASMEI conference (December 22-23, 2017), Great Lakes Institute of Management, Chennai.

“Context Effect on Consumer Choice Behavior: A Literature Review and Replication of Experiments,” 4th PAN-IIM World Management Conference (December 12-16, 2016), IIM Ahmedabad.