IMI Bhubaneshwar was thrilled to unveil the 12th edition of Phronesis held on the 26th and 27th of February respectively. The event mainly had six major events namely: Meme It – the meme-making competition, Gamerzo – The BGMI game event, Spotlight – Talent Hunt, Cineflix – The ultimate movie/series game, and The Chic Getup (makeup event). The event was inaugurated on the 26th of February by our Director sir, Dr. Ramesh Behl. All events were mostly judged by our esteemed professors, Dr. Swayam S. Panigrahi and Dr. Manit Mishra. However, Mr. Samar Pratap Nayak and Mr. Stallion Nayak (that Odia guy) who are famous content creators of Odisha, were judges for the incredible event Meme It. The event was conducted on zoom keeping in mind the pandemic related guidelines. Our prime sponsors were Study Tours India (Education partner), Travlo (Travel Partner), and Wow Momo (food partner), the event would not have been possible without them. The event received an exhilarating response in terms of participation and enthusiasm. Phronesis is the most awaited event every year and it broke the monotony of the B-school life. Students from premiere institutions participated and the total turn up was around 300, making the event a grand success.