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Prof. Choudhury, Rahul Gupta
Associate Professor
Teaching areas:
Marketing
Research interests:
Marketing Strategy, Consumer Behavior
Latest Selected Publications Case
Book Choudhury, Rahul Gupta; Case Analysis 3:
Dharavi Market: Linking Social Enterprise into
Sales and Distribution Management for the E-commerce Industry, Vision, 21(2)
Organizational Growth (IGI Global, August 236-237, Sage Publications, ©2017 MDI.
2019). ISBN: 9781522599814.
Book Chapters Awards & Honours
Marketing Strategy and Performance of Fulbright Scholar from Carnegie Mellon
Firms in India”, Comparative Development University
of India and China: Economic,
Technological, Sectoral and Socio-cultural Best Faculty Award in IFIM Business
Insights; Part 2: Sectoral Insights, Chapter School, Bangalore
12, pp. 203 – 227; Sage Publications India
Ltd., ISBN: 978-93-5388-606-6 (HB). 2020. External Activities/ Membership: Member
of Academy of Marketing Science, USA.
“Marketing-Mix and Customer Loyalty in
Services Marketing”, Services Marketing Qualification
Issues in Emerging Economies, Chapter 12,
pp. 167-177, Springer (Singapore), edited
by IIM(K), ISBN: Ph.D., Alliance University, Bangalore, India.
978- 981-15-8787-0, February 2021. May, 2016.
Latest Research Papers Fulbright- CII Fellowship, Carnegie-Mellon
University, Pittsburg, USA (2001).
Choudhury, Rahul Gupta; An Overview of the P.G.D.M. (1987 – 89) Indian Institute of
Belt and Road Initiative (BRI): Implications in Management, Lucknow, India.
Geo-strategy and Geo-politics, International
Journal of Business and Economic B.E. (Chemical) (1983 – 87) Regional
Development, Published by Center for Engineering College (NIT), Durgapur, India.
Business and Economic Research (CBER),
London, UK; Vol 9, Number 1, pp.64-78, May
2021. Past Positions
Choudhury, Rahul Gupta; Distinctive Associate Professor, IFIM BSchool,
Marketing Strategies of Different Industries in Bangalore from Auguest 2013 to Present
India, Journal of Marketing Development and
Competitiveness, Published by North Associate Professor, Alliance University,
American Business Press (USA), Volume 15, Bangalore from July 2008 to June 2013
No 1, pp. 114-120, 2021.
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