Page 36 - E-Brochure_IMI Bhubaneswar

Prof. Mishra, Manit

Professor

Teaching areas:
Marketing & Quantitative Techniques

Research interests:
Unstructured data mining; Multivariate consumer behavior analysis

Latest Selected Publications Mishra, M. & Banerjee, M. (2019).
Non-coercive influence: Scale development
and validation based on resource and
Books/Book Chapter relational paradigms. Journal of Purchasing

Mishra, B. B. and Mishra, M. (2008). Retail and Supply Management, 25(3) (2018 JCR I.F.
Marketing, Vrinda Publications, New Delhi. = 3.089; WoS-SSCI indexed; ABDC “A”
(ISBN-978-81-8281-133-1). category; SCOPUS indexed). [DOI:
10.1016/j.pursup.2018.04.001].

Research Articles/Case studies
Awards & Honours
Ali, S., Mishra, M., & Javed, H.M.U. (2021).
The impact of mall personality and Awarded 1st Prize in “Case Analysis and
shopping value on shoppers' well-being: Presentation Competition,” organized by
moderating role of compulsive shopping. SAM, Bhubaneswar, Odisha on 13 November
International Journal of Retail & Distribution 2010.
Management, 49 (8), 1178-1197. (2020 JCR
I.F. = 3.771; WoS-SSCI indexed; ABDC “A” External Activities/ Membership
category; SCOPUS indexed). [DOI:
10.1108/IJRDM-07-2020-0272]. Associate Editor, Global Business Review
(ISSN: 0972-1509) published by SAGE
Alaparthi, S., & Mishra, M. (2021). BERT: a Publications for IMI, New Delhi [A “C”
sentiment analysis odyssey. Journal of category journal in ABDC list].
Marketing Analytics, 9(2), 118-126. (ABDC
“C” category; SCOPUS indexed; Cite Score Qualification
2019 = 0.80; SJR 2019 = 0.15). [DOI: PhD, Business Administration and
10.1057/s41270-021-00109-8] Management- Utkal University,

Bhubaneswar
Behl, R., & Mishra, M. (2020). COVID-19 and
India: what next? Information Discovery and Masters in Business Administration and
Delivery. (WoS-ESCI indexed; ABDC “C” Management- Dr. BR Ambedkar University,
category; SCOPUS indexed; Cite Score 2019 Agra
= 1.2; SJR 2019 = 0.2). [DOI:
10.1108/IDD-08-2020-0098]
Past Positions
Mishra, M. (2018). For Indian online HOD, Department of Business Management,
shoppers, have saying and doing parted CV Raman College of Engineering,
ways? Psychology & Marketing, 35(1), 5-19. Bhubaneswar, Odisha
(2017 JCR I.F. = 2.023; WoS-SSCI indexed;
ABDC “A” category; SCOPUS indexed).
[DOI: 10.1002/mar.21067]

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