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Prof. Kumar, Rohit Vishal


         Associate Professor








                                    Teaching areas:
                                    Marketing

                                    Research interests:
                                    Multivariate Analysis, Consumer Behaviour, Time Series Analysis, Education







          Latest Selected Publications
                                                                   Dubey,  A.  K.,  &  Kumar,  R.  V.  2018.
          Books/Book Chapter                                       Motivations of Distributor Sales Executives

             Kumar, R. V. 2021. Impact of Indian Festivals         (DSEs)    in   the   Telecom    Sector:   An
             on  Imports  from  China:  An  Exploratory            Exploratory Study in the State of Jharkhand,
             Study. In N. Sondhi, R. Panigrahi, M. Pang, &         India. South Asian Journal of Management,
             R.    Chatterjee     (Eds.),   Comparative            25(3): 119-134.
             Development of India and China: Economic,
             Technological, Sectoral and Socio-Cultural            Bhattacharya,  S.,  &  Kumar,  R.  V.  2017.  A
             Insights: 184-204. New Delhi: India: Sage.            RIDIT   approach     to   evaluate   factors
                                                                   influencing    tourist   destination   brand
             Kumar,  R.  V.  2020.  Classroom  4.0:                selection behaviour pertaining to Indian
             Understanding  the  New  Battleground.  In            tourism sector. Journal of Modelling in
             Rajagopal,  &  R.  Behl  (Eds.),  Innovation,         Management, 12(4): 583-602.
             Technology,    and    Market    Ecosystems:
             Managing Industrial Growth  in Emerging            Qualification
             Markets:    265-281.     Cham:     Palgrave
             Macmillan.
                                                                   PhD, University of Calcutta
             Bhattacharya, S., Kumar, R. V., & Dutta, A.
             2020.  Exploring  Kapferer’s  Brand  Identity         MBA (Marketing), IISWBM, Kolkata
             Prism  Applicability in Indian Political
             Marketing Aspect With Special Focus to                MA (Economics), CESP, JNU, New Delhi
             Youth Voters. In Information Resources
             Management  Association  (Ed.),  Brand                B.Sc. (Economics Honors), St. Xavier’s
             Culture     and      Identity:     Concepts,          College, Kolkata
             Methodologies,  Tools  and  Applications:
                                                                Past Positions

         Research Articles/Case studies                            Associate Professor, Xavier Institute of

             Bhattacharya,     S.,   Kumar,   R.   V.,   &         Social Services, Ranchi
             Chattopadhyay,      S.   2021.     Revisiting
             Marketing       Management         Teaching           Lecturer, IISWBM, Kolkata
             Pedagogy:  A  Study  Based  on  the  Voice  of
             Indian    Marketing    Professionals.    FIIB         Senior Research Executive, TNS Mode,
             Business Review: 1-15.                                Kolkata
                                                                   Research Executive, ORG MARG, New
                                                                   Delhi


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