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Prof. Sharma, Sourabh

          Associate Professor








                                   Teaching areas:
                                   Information Management and Analytics

                                   Research interests:
                                   Information Technology, Digital Marketing







         Latest Selected Publications                              Management Institute, SAGE Publication,
                                                                   February  2020.  Ranked  “C”  in  ABDC  List,
           Books                                                   Scopus and Web of Science Indexed.


             Book    Title   “Management     Information           “Is  virtual  classroom  a  window  into  future
             System” ISBN: 978-93-84044-58-9,                      during COVID-19? A comparative study of
             HORIZON BOOKS, New Delhi, March 2016.                 undergraduate and postgraduate university
                                                                   students”, International Journal of Virtual
                                                                   and    Personal    Learning    Environment,
         Research Articles/Case studies                            December 2021. Scopus Indexed.

             "Customer Perception of Service Quality
             and  Perceived  Price  and  Fairness:  A            Qualification
             Comparison  Between  Public  and  New                  Ph.D. in Management from Jiwaji University,
             Private Sector Banks", Journal of Strategic            Gwalior
             Marketing, TAYLOR & FRANCIS, July 2013.
             Ranked “A” in ABDC List, Scopus and Web                MBA (Systems) from D.A.V.V. Indore
             of Science Indexed.


             “Impact    Of   Service   Quality,   Service        Recognition
             Convenience and  Perceived  Price  Fairness            Organized seven international conferences
             on  Customer  Satisfaction  in  Indian  Retail         on  “Global  Business  Environment”  at
             Banking Sector”, Management and Labour                 International  Management  Institute  in
             Studies,  XLRI  School  of  Business  and              association  with  EGADE  Business  School,
             Human Resources, Jamshedpur, SAGE                      Mexico City, Mexico.
             Publication,  August  2014.  Ranked  “C”  in
             ABDC List, Scopus Indexed.                             Member in the editorial board of the
                                                                    “International  Journal  of  Leisure  and
             "Service Quality, Service Convenience, Price           Tourism     Marketing”,     INDERSCIENCE
             and  Fairness,  Customer  Loyalty,  And                Publication (www.inderscience.com/ijltm)
             Mediating Role of Customer Satisfaction",
             International  Journal  of  Bank  Marketing,
             EMERALD  INSIGHT,  Vol  33,  No  4,  2015.           Past Positions
             Ranked “A” in ABDC List, Scopus and Web                 Associate Professor (Systems/IT), Faculty
             of Science Indexed.                                     of Management Studies, Mody University
                                                                     of  Science  &  Technology,  Lakshmangarh,
             “Strategic   Alignment     of   Information             Sikar, Rajasthan, India
             Technology     in   Public    and    Private
             Companies in India: A Comparative Study”,               Database Analyst, Reliance Infocomm,
             Global Business Review, International                   Mumbai, Maharashtra


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