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Prof. Shrivastava, Amit
Assistant Professor
Teaching areas:
Marketing
Research interests:
Consumer Behaviour
Latest Selected Publications International Journal of Applied Business
and Economic Research, 14(No.2), has been
Shrivastava, A., & Singh Dr. S. (2012). accepted for publication. (A SCOPUS
Various factors of E-commerce & buyer indexed journal)
behaviour: A Literature Review. Indore, M.P.,
India: Prestige Institute of Management Cases
Studies & Research;.
“Mahindra First Choice Services Limited –
Shrivastava, A., & Singh, S. D. (2013). "A Creating a Brand in Low Priority Category”
Study of Price Sensitivity Behavior in has been published in 2016 by Ivey
Personal Care and Grocery Category". 5th Publishing as a co-branded ISB-Ivey case
IIMA Conference on Marketing in Emerging study competition.
Economies. Ahmedabad: IIM Ahmedabad. https://www.iveycases.com/ProductView.as
px?id=72480
Shrivastava, A, Pare, Sushil Kumar, Singh,
Dr. Saumya, “Availability demystified?”. “Alliance Energy – Role of Human
NSEES 2013, Indian School of Mines, Resources in Retaining Customer” has been
published by European Case Clearing
Dhanbad House (ECCH) – The Case Center in June
2018
Shrivastava, A., Pare, S. K., & Singh, S.
(2014). Availability Demystified? Qualification
Effectiveness, Ethics and Sustainability: The
Measures of Organisational Excellence (pp. PhD, IIT Dhanbad
477-484). Excel Publications.
PGDBM, School of Management Sciences,
Shrivastava, ., Pare, S. K., & Singh, S. (2014, Lucknow
December). An Empirical Study of Store
Choice Model: An Endogenous Construct. B.Sc. (Mathematics), Rani Durgavati Vish-
Adhyayan - A Journal of Management wavidyalaya
Sciences, 4(No.2), 34-59.
Past Positions
Shrivastava, A., Pare, S. K., & Singh, S.
(2015, January). A Study to Understand Assistant Professor, NL Dalmia Institute of
Price Sensitive Buying Behaviour of Management Studies and Research
Consumers. Pacific Business Review
International, 7(No.7), 63-73. Program Chair Manager in Making,
Durgadevi Saraf Institute of Management
Shrivastava, A., Pare, S. K., & Singh, S. Studies
(2016, April). Location and Price Sensitive.
Area Head- Marketing, Durgadevi Saraf
Institute of Management Studies
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