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Book Chapters

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Book Chapters

S.No.	Faculty	Reference
1.	Prof. Shreyanshu Parhi	Pandey, S., Kiran, K., Parhi, S., Singh, A. K., & Jha, S. K. (2023). Safety Management in the Era of Emerging Industrial Revolution: The Conceptualisation of Safety 4.0. In Fostering Sustainable Development in the Age of Technologies (pp. 239-256). Emerald Publishing Limited
2.	Prof. Shreyanshu Parhi	Kharat, M. G., Parhi, S., Ghatak, R. R., Kharat, M. G., & Kapoor, S. (2023). Assessing the Environmental & Social Aspects in Supply Chain Using Analytic Hierarchy Technique. In Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (pp. 381-416). Cham: Springer Nature Switzerland
3.	Prof. Sourabh Sharma	Sharma, S., Jawajala, R. P., Jawajala, A. R., Pawar, P., & Sharma, M. (2023). Analytical Study of Factors Influencing Consumer Choice Heterogeneity for the Acceptance of Functional Foods (Foods with Health Claims) in India. In Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (pp. 275-297). Cham: Springer Nature Switzerland.
4.	Prof. Rohit Vishal Kumar	Sahu, P. K., & Kumar, R. V. (2023). Does Social Media Facilitate Admission to Business Schools: Evidence from Prospective Students. In Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (pp. 255-274). Cham: Springer Nature Switzerland. Palgrave Macmillan
5.	Prof. Manit Mishra	Mund, P., & Mishra, M. (2023). Influence of Gender and Role Stress on Hardiness: An Empirical Study. In Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (pp. 119-132). Cham: Springer Nature Switzerland. Palgrave Macmillan
6.	Prof. Sourabh Sharma	Sharma, S., & Sharma, M. (2023). Is Shift in Work Culture Due to Covid-19 Reducing Stress? A Study of Indian Working Professionals. In Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (pp. 93-117). Cham: Springer Nature Switzerland. Palgrave Macmillan
7.	Prof. Devesh Baid	Bhuyan, A. K., Baid, C., Baid, D., & Mishra, M. (2023). Tone, Readability, and Firm Performance: A Study of Chairman’s Letter Across India and China. In Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (pp. 51-75). Cham: Springer Nature Switzerland. Palgrave Macmillan
8.	Prof. Bindu Chhabra	Subbarao, N. V., Chhabra, B., & Mishra, M. (2023). Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social Media. In Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (pp. 25-50). Cham: Springer Nature Switzerland. Palgrave Macmillan
9.	Prof. Sougata Ray	Shivdas, A., Ray, S., Menon, D. G., & Patri, R. (2023). Carrot or Stick: Impact of Pandemic on M-Payment Adoption—Evidence from Emerging Market. In INDAM: Indian Academy of Management at SBM-NMIMS Mumbai (pp. 61-82). Singapore: Springer Nature Singapore. Springer

S.No.	Faculty	Reference
1.	Prof. Swayam S Panigrahi	Panigrahi, S. S., & Panigrahi, P. C. (2022). A Study on Clean Coal Technology in the Indian Context. In Machines, Mechanism and Robotics (pp. 1623-1633). Springer, Singapore.
2.	Prof. Manit Mishra	Mohapatra, S., & Mishra, M. (2022). Insights: Indian Adolescents’ Social Media Usage and Life Satisfaction. In Managing Disruptions in Business (pp. 121-134). Palgrave Macmillan, Cham.
3.	Prof. Devesh Baid	Baid D. (2022) Valuation of Mass Shoe Last Company Limited. In Managing Disruptions in Business (pp. 393-409). Palgrave Macmillan, Cham.
4.	Prof. Devesh Baid	Baid C., Baid D. (2022) Framework for Crowdfunding Adoption Across Countries. In Managing Disruptions in Business (pp. 335-348). Palgrave Macmillan, Cham.
5.	Prof. Sourabh Sharma	Sharma, S., & Sharma, M. (2022). Social Media Competence: An Assessment of Male and Female Users in India. In Managing Disruptions in Business (pp. 103-119). Palgrave Macmillan, Cham.
6.	Prof. Supriti Mishra	Mishra S., Mohanty P. (2022) Do Women Directors Add Value? A Study of India Inc. In Managing Disruptions in Business (pp. 411-420). Palgrave Macmillan, Cham.
7.	Prof. Rohit Vishal Kumar	Bhattacharya, S., & Kumar, R. V. (2022). A Study on the Impact of Case Study-Based Teaching Pedagogy in Marketing Education: An Analytic Hierarchy Process Approach. In Managing Disruptions in Business (pp. 239-261). Palgrave Macmillan, Cham.
8.	Prof. Manit Mishra	Das, S., & Mishra, M. (2022). The Role of Digital Citizenship Behavior on Digital Marketing and Consumer Buying Behavior. In Managing Disruptions in Business (pp. 207-221). Palgrave Macmillan, Cham.
9.	Prof. Bindu Chhabra	Subbarao, N. V., Chhabra, B., & Mishra, M. (2022). Social Media Usage Behavior in Job Search: Implications for Corporate Image and Employer Branding. In Managing Disruptions in Business (pp. 51-79). Palgrave Macmillan, Cham.
10.	Prof. Manit Mishra	Subbarao, N. V., Chhabra, B., & Mishra, M. (2022). Social Media Usage Behavior in Job Search: Implications for Corporate Image and Employer Branding. In Managing Disruptions in Business (pp. 51-79). Palgrave Macmillan, Cham.

S.No.	Faculty	Reference
1.	Prof. Kapil Pandla	Gupta, N., & Pandla, K. (2021). Mapping Entrepreneurial Growth: A Case of BivinoS Restaurant in Australia. In Entrepreneurship and Regional Development (pp. 381-387). Palgrave Macmillan, Cham.
2.	Prof. Sourabh Sharma	Sharma, S., & Sharma, M. (2021). Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students. In Entrepreneurship and Regional Development (pp. 285-304). Palgrave Macmillan, Cham.
3.	Prof. Sourabh Sharma	Mishra, P., & Sharma, S. (2021). Organizational Culture and Its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan. In Entrepreneurship and Regional Development (pp. 201-218). Palgrave Macmillan, Cham.
4.	Prof. Manit Mishra	Das, S., & Mishra, M. (2021). Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance. In Entrepreneurship and Regional Development (pp. 41-50). Palgrave Macmillan, Cham.
5.	Prof. Devesh Baid	Baid, D. (2021). Entrepreneurial Journey of Bastav Das: A Case Study. In Entrepreneurship and Regional Development (pp. 353-365). Palgrave Macmillan, Cham.
6.	Prof. Bindu Chhabra	Chhabra, B. (2021). Perceived Organizational Fit: Analyzing Negative Effect of Work Stressors on Employee Outcomes. In Entrepreneurship and Regional Development (pp. 323-349). Palgrave Macmillan, Cham.

S.No.	Faculty	Reference
1.	Prof. Rahul Gupta Choudhury	Choudhury, R. G. (2020). Marketing Mix and Customer Loyalty in Services Marketing. In Services Marketing Issues in Emerging Economies (pp. 167-177). Springer, Singapore.
2.	Prof. Sourabh Sharma	Sharma, S., & Sharma, M. (2020). Competency Evaluation for Social Media Usage: A Comparative Study of Male and Female. In Innovation, Technology, and Market Ecosystems (pp. 363-376). Palgrave Macmillan, Cham.
3.	Prof. Rohit Vishal Kumar	Kumar, R. V. (2020). Impact of Indian Festivals on Imports from China. Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights, 186.
4.	Prof. Rohit Vishal Kumar	Kumar, R. V. (2020). Classroom 4.0: Understanding the New Battleground. In Innovation, Technology, and Market Ecosystems (pp. 265-281). Palgrave Macmillan, Cham.
5.	Prof. Ranjit Roy Ghatak	Naik, S. K., & Ghatak, R. R. (2020). Coal-Sourcing Options for Captive Power Plants of Aluminum Smelters in India: Issues and Challenges. Innovation, Technology, and Market Ecosystems, 65-81.
6.	Prof. Ramakrushna Panigrahi	Panigrahi, R. (2020). Indo–Chinese Economic Development Models in Post Reforms Era. Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights, 29.
7.	Prof. Rahul Gupta Choudhury	Choudhury, R. G. (2020). Marketing Strategy and Performance of Firms in India. Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights, 205.
8.	Prof. Manit Mishra	Das, S., Mishra, M., & Mohanty, P. K. (2020). Testing the moderation effects on Gartner’s customer relationship management practices and customer acquisition. In Innovation, Technology, and Market Ecosystems (pp. 333-345). Palgrave Macmillan, Cham.
9.	Prof. Devesh Baid	Baid, D. (2020). Comparison of Management Control Frameworks for Modern Day Organizations. Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights, 143.
10.	Prof. Bindu Chhabra	Chhabra, B. (2020). Direct and interactive effects of perceived organizational support and positive reciprocity beliefs on organizational identification: An empirical study. In Innovation, technology, and market ecosystems (pp. 187-202). Palgrave Macmillan, Cham.

S.No.	Faculty	Reference
1.	Prof. Supriti Mishra	Mishra, S., & Banerjee, G. (2019). A study on the impact of mandatory provisions on CSR strategies of Indian companies. In Ethics, Social Responsibility and Sustainability in Marketing (pp. 145-154). Springer, Singapore.
2.	Prof. Ramakrushna Panigrahi	Panigrahi, R. (2019). Trends in Agricultural Production and Productivity Growth in India: Challenges to Sustainability. In Business Governance and Society (pp. 17-28). Palgrave Macmillan, Cham.
3.	Prof. Manit Mishra	Das, S., & Mishra, M. (2019). The impact of customer relationship management (CRM) practices on customer satisfaction. In Business governance and society (pp. 43-54). Palgrave Macmillan, Cham.
4.	Prof. Bindu Chhabra	Chhabra, B. (2019). Impact of Demographic Variables on the Attitude Towards Violence and Cooperation with Police: A Study of Extremist Affected Areas in Odisha, India. In Business Governance and Society (pp. 161-173). Palgrave Macmillan, Cham.
5.	Prof. Sourabh Sharma	Sharma, M., & Sharma, S. (2019). Emotional Intelligence in the Workplace: A Comparative Study of Male and Female Bank Employees in the Public Sector. In Business Governance and Society (pp. 175-188). Palgrave Macmillan, Cham.
6.	Prof. Rahul Gupta Choudhury	Choudhury, R. G. (2019). Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal. In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 806-823). IGI Global.

S.No.	Faculty	Reference
1.	Prof. Bindu Chhabra	Chhabra, B. (2018). Work role stress and employee outcomes: mediating role of job satisfaction. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. ). IGI Global.
2.	Prof. Manit Mishra	Mishra, S., & Mishra, M. (2018). Moderating Effect of Demographic Variables on the Relationship Between Personality Traits and Financial Risk Tolerance. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 122-135). IGI Global.
3.	Prof. Rohit Vishal Kumar	Bhattacharya, S., Kumar, R. V., & Dutta, A. (2018). Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters. In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 288-303). IGI Global.
4.	Prof. Sourabh Sharma	Punyani, G., & Sharma, S. (2018). A Measure of E-Service Quality for Banks: Customers' Perceptions and Attitudes. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 219-233). IGI Global.
5.	Prof. Rahul Gupta Choudhury	Choudhury, R. G. (2018). Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal. In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 806-823). IGI Global.
6.	Prof. Ramakrushna Panigrahi	Panigrahi, R. (2018). Financing of Micro-Enterprises: Challenges and Prospects

S.No.	Faculty	Reference
1.	Prof. Sourabh Sharma	Punyani, G., & Sharma, S. (2017). Assessing the Determinants of Adoption of M-Banking by Students: A Study Using an Extended TAM Model. In Business Analytics and Cyber Security Management in Organizations (pp. 120-136). IGI Global.
2.	Prof. Ramakrushna Panigrahi	Panigrahi, R. (2017). Incidence of Green Accounting on Competitiveness: Empirical Evidences from Mining and Quarrying Sector. In Business Analytics and Cyber Security Management in Organizations (pp. 270-278). IGI Global.
3.	Prof. Manit Mishra	Mishra, M. (2017). A Discussion on Indian Consumers' Hedonic and Non-Hedonic Values. In Business Analytics and Cyber Security Management in Organizations (pp. 246-255). IGI Global.
4.	Prof. Bindu Chhabra	Chhabra, B. (2017). Moderating Role of Demands: Abilities Fit in the Relationship between Work Role Stressors and Employee Outcomes. In Business Analytics and Cyber Security Management in Organizations (pp. 228-245). IGI Global.
5.	Prof. Rohit Vishal Kumar	Bhattacharya, S., & Kumar, R. V. (2017). Modeling Tourists' Opinions Using RIDIT Analysis. In Handbook of research on holistic optimization techniques in the hospitality, tourism, and travel industry (pp. 423-443). IGI Global.
6.	Prof. Rohit Vishal Kumar	Kumar, R. V., & Bhattacharyya, S. (2017). Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis. In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (pp. 185-201). IGI Global.

S.No.	Faculty	Reference
1.	Prof. Supriti Mishra	Mishra, S. (2016). Antecedents and Consequence of Organisational Commitment: A Conceptual Model.