Book Chapters

Book Chapters

S.No.FacultyReference
1. Prof. Swayam S Panigrahi                          Panigrahi, S. S., & Panigrahi, P. C. (2022). A Study on Clean Coal Technology in the Indian Context. In Machines, Mechanism and Robotics (pp. 1623-1633). Springer, Singapore.
2. Prof. Manit Mishra           Mohapatra, S., & Mishra, M. (2022). Insights: Indian Adolescents’ Social Media Usage and Life Satisfaction. In Managing Disruptions in Business (pp. 121-134). Palgrave Macmillan, Cham.
3. Prof. Devesh Baid Baid D. (2022) Valuation of Mass Shoe Last Company Limited. In Managing Disruptions in Business (pp. 393-409). Palgrave Macmillan, Cham.
4. Prof. Devesh Baid Baid C., Baid D. (2022) Framework for Crowdfunding Adoption Across Countries. In Managing Disruptions in Business (pp. 335-348). Palgrave Macmillan, Cham.
5. Prof. Sourabh Sharma Sharma, S., & Sharma, M. (2022). Social Media Competence: An Assessment of Male and Female Users in India. In Managing Disruptions in Business (pp. 103-119). Palgrave Macmillan, Cham.
6. Prof. Supriti Mishra Mishra S., Mohanty P. (2022) Do Women Directors Add Value? A Study of India Inc. In Managing Disruptions in Business (pp. 411-420). Palgrave Macmillan, Cham.
7. Prof. Rohit Vishal Kumar Bhattacharya, S., & Kumar, R. V. (2022). A Study on the Impact of Case Study-Based Teaching Pedagogy in Marketing Education: An Analytic Hierarchy Process Approach. In Managing Disruptions in Business (pp. 239-261). Palgrave Macmillan, Cham.
8. Prof. Manit Mishra     Das, S., & Mishra, M. (2022). The Role of Digital Citizenship Behavior on Digital Marketing and Consumer Buying Behavior. In Managing Disruptions in Business (pp. 207-221). Palgrave Macmillan, Cham.
9. Prof. Bindu Chhabra Subbarao, N. V., Chhabra, B., & Mishra, M. (2022). Social Media Usage Behavior in Job Search: Implications for Corporate Image and Employer Branding. In Managing Disruptions in Business (pp. 51-79). Palgrave Macmillan, Cham.
10. Prof. Manit Mishra   Subbarao, N. V., Chhabra, B., & Mishra, M. (2022). Social Media Usage Behavior in Job Search: Implications for Corporate Image and Employer Branding. In Managing Disruptions in Business (pp. 51-79). Palgrave Macmillan, Cham.
S.No.FacultyReference
1. Prof. Kapil Pandla                                 Gupta, N. & Pandla, K. (2021), Mapping Entrepreneurial Growth: A Case of BivinoS Restaurant in Australia Entrepreneurship and Regional Development, Analyzing Growth Models in Emerging Markets, Editors: Rajagopal, Behl, Ramesh (Eds.), Palgrave Macmillan
2. Prof. Manit Mishra Das, S., & Mishra, M. (2021). Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance. In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp. 41-50). Palgrave Macmillan, Cham
3. Prof. Sourabh Sharma Sharma, S. (2021). Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students.  In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp.285-304). Palgrave Macmillan, Cham
4. Prof. Sourabh Sharma Sharma, S. (2021). Organizational Culture and its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan.  In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp.201-218). Palgrave Macmillan, Cham
5. Prof. Bindu Chhabra Chhabra, B., (2021). Perceived Organizational Fit: Analyzing Negative Effect of Work Stressors on Employee Outcomes In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp. 323-349). Palgrave Macmillan, Cham
6. Prof. Devesh Baid  Baid, D. (2021).  Entrepreneurial Journey of Bastav Das: A Case Study.  In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp. 353-365). Palgrave Macmillan, Cham
S.No.FacultyReference
1. Prof. Rahul Gupta Choudhury Choudhury, R. G. (2020). Marketing Mix and Customer Loyalty in Services Marketing. Services Marketing Issues in Emerging Economies, 167-177.
2. Prof. Sourabh Sharma Sharma, S., & Sharma, M. (2020). Competency Evaluation for Social Media Usage: A Comparative Study of Male and Female. In Innovation, Technology, and Market Ecosystems (pp. 363-376). Palgrave Macmillan, Cham.
3. Prof. Rohit Vishal Kumar Kumar, R. V. (2020). Impact of Indian Festivals on Imports from China. Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights, 186.
4. Prof. Rohit Vishal Kumar Kumar, R. V. (2020). Classroom 4.0: Understanding the New Battleground. In Innovation, Technology, and Market Ecosystems (pp. 265-281). Palgrave Macmillan, Cham.
5. Prof. Ranjit Roy Ghatak Naik, S. K., & Ghatak, R. R. (2020). Coal-Sourcing Options for Captive Power Plants of Aluminum Smelters in India: Issues and Challenges. Innovation, Technology, and Market Ecosystems, 65-81.
6. Prof. Ramakrushna Panigrahi Panigrahi, R. (2020). Indo–Chinese Economic Development Models in Post Reforms Era. Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights, 29.
7. Prof. Rahul Gupta Choudhury Choudhury, R. G. (2020). Marketing Strategy and Performance of Firms in India. Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights, 205.
8. Prof. Manit Mishra Das, S., Mishra, M., & Mohanty, P. K. (2020). Testing the moderation effects on Gartner’s customer relationship management practices and customer acquisition. In Innovation, Technology, and Market Ecosystems (pp. 333-345). Palgrave Macmillan, Cham.
9. Prof. Rahul Gupta Choudhury Baid, D. (2020). Comparison of Management Control Frameworks for Modern Day Organizations. Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights, 143.
10. Prof. Bindu Chhabra Chhabra, B. (2020). Direct and interactive effects of perceived organizational support and positive reciprocity beliefs on organizational identification: An empirical study. In Innovation, technology, and market ecosystems (pp. 187-202). Palgrave Macmillan, Cham.
S.No.FacultyReference
1. Prof. Supriti Mishra Mishra, S., & Banerjee, G. (2019). A study on the impact of mandatory provisions on CSR strategies of Indian companies. In Ethics, Social Responsibility and Sustainability in Marketing (pp. 145-154). Springer, Singapore.
2. Prof. Ramakrushna Panigrahi Panigrahi, R. (2019). Trends in Agricultural Production and Productivity Growth in India: Challenges to Sustainability. In Business Governance and Society (pp. 17-28). Palgrave Macmillan, Cham.
3. Prof. Manit Mishra Das, S., & Mishra, M. (2019). The impact of customer relationship management (CRM) practices on customer satisfaction. In Business governance and society (pp. 43-54). Palgrave Macmillan, Cham.
4. Prof. Bindu Chhabra Chhabra, B. (2019). Impact of Demographic Variables on the Attitude Towards Violence and Cooperation with Police: A Study of Extremist Affected Areas in Odisha, India. In Business Governance and Society (pp. 161-173). Palgrave Macmillan, Cham.
5. Prof. Sourabh Sharma Sharma, M., & Sharma, S. (2019). Emotional Intelligence in the Workplace: A Comparative Study of Male and Female Bank Employees in the Public Sector. In Business Governance and Society (pp. 175-188). Palgrave Macmillan, Cham.
6. Prof. Rahul Gupta Choudhury Choudhury, R. G. (2019). Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal. In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 806-823). IGI Global.
S.No.FacultyReference
1. Prof. Bindu Chhabra Chhabra, B. (2018). Work role stress and employee outcomes: mediating role of job satisfaction. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. ). IGI Global.
2. Prof. Manit Mishra Mishra, S., & Mishra, M. (2018). Moderating Effect of Demographic Variables on the Relationship Between Personality Traits and Financial Risk Tolerance. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 122-135). IGI Global.
3. Prof. Rohit Vishal Kumar Bhattacharya, S., Kumar, R. V., & Dutta, A. (2018). Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters. In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 288-303). IGI Global.
4. Prof. Sourabh Sharma Punyani, G., & Sharma, S. (2018). A Measure of E-Service Quality for Banks: Customers' Perceptions and Attitudes. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 219-233). IGI Global.
5. Prof. Rahul Gupta Choudhury Choudhury, R. G. (2018). Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal. In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 806-823). IGI Global.
6. Prof. Ramakrushna Panigrahi Panigrahi, R. (2018). Financing of Micro-Enterprises: Challenges and Prospects
S.No.FacultyReference
1. Prof. Sourabh Sharma Punyani, G., & Sharma, S. (2017). Assessing the Determinants of Adoption of M-Banking by Students: A Study Using an Extended TAM Model. In Business Analytics and Cyber Security Management in Organizations (pp. 120-136). IGI Global.
2. Prof. Ramakrushna Panigrahi Panigrahi, R. (2017). Incidence of Green Accounting on Competitiveness: Empirical Evidences from Mining and Quarrying Sector. In Business Analytics and Cyber Security Management in Organizations (pp. 270-278). IGI Global.
3. Prof. Manit Mishra Mishra, M. (2017). A Discussion on Indian Consumers' Hedonic and Non-Hedonic Values. In Business Analytics and Cyber Security Management in Organizations (pp. 246-255). IGI Global.
4. Prof. Bindu Chhabra Chhabra, B. (2017). Moderating Role of Demands: Abilities Fit in the Relationship between Work Role Stressors and Employee Outcomes. In Business Analytics and Cyber Security Management in Organizations (pp. 228-245). IGI Global.
5. Prof. Rohit Vishal Kumar Bhattacharya, S., & Kumar, R. V. (2017). Modeling Tourists' Opinions Using RIDIT Analysis. In Handbook of research on holistic optimization techniques in the hospitality, tourism, and travel industry (pp. 423-443). IGI Global.
6. Prof. Rohit Vishal Kumar Kumar, R. V., & Bhattacharyya, S. (2017). Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis. In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (pp. 185-201). IGI Global.
7. Prof. Supriti Mishra Antecedents and Consequence of Organisational Commitment: A Conceptual Model.