Faculty Details

Deeksha  Gupta

Specialization
:
Strategy and General Management
Designation
:
Assistant Professor
Email
:
deeksha.g@imibh.edu.in
DOJ
:
29-Jan-2026
Type of association
:
Regular

Deeksha  Gupta

Ph.D in Strategic Management & Entrepreneurship from Indian Institute of Management Ranchi.

MBA in Financial Management from Banaras Hindu University, Varanasi.

B.Sc in Mathematics from University of Allahabad, Prayagraj.

Deeksha  Gupta

1. UPES Dehradun Assistant Professor -Senior Scale (Strategy area) from July 2024-December 2025

2. MIT WPU PUNE Assistant Professor (Strategy area) from July 2023-December 2024

Deeksha  Gupta

Deeksha Gupta is an Assistant Professor at IMI Bhubaneswar and holds a Ph.D. in Strategic Management and Entrepreneurship from the Indian Institute of Management (IIM) Ranchi.Her doctoral research explores and conceptualizes a novel process-based performance measurement indicator for entrepreneurial ecosystems. Unlike conventional output- and outcome-based metrics, this indicator captures real-time ecosystem performance. The research also develops and validates a measurement scale to operationalize this indicator,enabling more accurate assessment and actionable insights for researchers, practitioners, and policymakers.
Her teaching interests include Strategic Management, Competitive Strategy, ESG, and Entrepreneurship. Her research interests span entrepreneurial ecosystems, global extreme events, business models, and case studies. In her previous organization, she was a core team member in the institutional accreditation process. She has mentored MBA final-year students as a Placement Mentor, supporting them in placement readiness and career development, and has designed and delivered bootcamp sessions on guesstimates and consulting frameworks for MBA final-year students.

Deeksha  Gupta

Journal Publications

  1. The price of war: Effect of the Russia-Ukraine war on the global financial market (2023) ABDC-B SCOPUS Assaf, R., Gupta, D., & Kumar, R. (2023). The price of war: Effect of the Russia-Ukraine war on the global financial market. The Journal of Economic Asymmetries, 28, e00328. https://doi.org/10.1016/j.jeca.2023.e00328 
  2. The impact of corporate spin-offs on shareholders' wealth: Empirical evidence from India (2022) ABDC-B SCOPUS Gupta, D., Kumar, R., & Chattopadhyay, S. (2022). The impact of corporate spin-offs on shareholders’ wealth: Empirical evidence from India. Cogent Economics & Finance, 10(1), 2109277. https://doi.org/10.1080/23322039.2022.2109277
  3. The impact of the COVID-19 outbreaks on the Indian stock market – A sectoral analysis (2021) ABDC-B SCOPUS Kumar, R., Bhatia, P., & Gupta, D. (2021). The impact of the COVID-19 outbreak on the Indian stock market–A sectoral analysis. Investment Management & Financial Innovations, 18(3), 334. http://dx.doi.org/10.21511/imfi.18(3).2021.28

Cases

  1. Google Pay India: Personalizing Rewards or Emphasizing Cashback? (2026) (IVEY PUBLISHING) https://iveypubs.my.site.com/store/s/product/google-pay-india-personalizing-rewards-or-emphasizing-cashback/01tOF00000AzYztYAF
  2. Strategic shift at Titan Watches: Will it work? (2022) (ABDC-C and SCOPUS)Kumar, R., & Gupta, D. (2022). Strategic Shift at Titan Watches: Will it work?. Vision, 09722629221130866.https://doi.org/10.1177/09722629221130866
 

 

Deeksha  Gupta

Paper(s) Presented in National / International Conferences

  1. Gupta, D., & Kumar, R. (2023). Role of Entrepreneurial Ecosystem Factors in Shaping the Entrepreneurial Intention among Management Students in India. Paper presented at Fifteenth Biennial Conference on Entrepreneurship 2023, Entrepreneurship Development Institute of India, Ahmedabad, Gujarat.
  2. Gupta, D., & Kumar, R. (2022). The sustenance of Entrepreneurial Ecosystem: Network Synergism and its dimensions. Paper presented at British Academy of Management Conference 2022, The University of Manchester,Manchester.
  3. Kumar, R., & Gupta, D. (2022). A case study on Titan watches’ strategic shift-will it work? Paper presented at 7th Biennial INDAM Conference 2022, Indian Institute of Management Rohtak.
  4. Srivastava, A & Gupta, D. (2022). Impact of ESG ratings on stock returns: evidence from emerging economies. Paper presented at World Finance Conference 2022, Turin.
  5. Srivastava, A & Gupta, D. (2022). Role of ESG performance during covid-19 crisis: Evidence from emerging economies. Paper presented at 4th International Conference on Financial Markets and Corporate Finance (ICFMCF 2022), IIT BOMBAY, Mumbai.
  6. Gupta, D., & Kumar, R. (2021). A Systematic Literature Review on Mechanism for Building Sustainable Entrepreneurial Ecosystems: The Role of Actors, Governance and Network Structure. Paper presented at ANVESH 2021, 17th Doctoral Research Conference in Management, Institute of Management, Nirma University.
  7. Gupta, D., & Kumar, R. (2020). A Systematic Literature Review on Mechanism for Building Sustainable Business Ecosystems: The Role of Actors, Structure, and Strategy. Paper presented at 22nd Annual Convention of Strategic Management Forum (SMF 2020), IIM Ranchi, India.
  8. Gupta, D., & Kumar, R. (2020). An Evolutionary Perspective of Entrepreneurial Ecosystem and Analysis of “Network Synergism”. Paper presented at 22nd Annual Convention of Strategic Management Forum (SMF 2020), IIM Ranchi, India.
  9. Kumar, R., Gupta, D & Dutta, SK. (2020). Resurgence of the Scooter Segment in India - Lessons for the two-wheeler Industry. Paper presented at 22nd Annual Convention of Strategic Management Forum (SMF 2020), IIM Ranchi, India.

Deeksha  Gupta

UGC NET (MANAGEMENT- 2022)

Reviewer – Journal of Entrepreneurship (ABDC -C, Sage publishing)

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