Prof. Sourabh Sharma

Prof. Sourabh Sharma

Specialization : Information Systems

Designation : Associate Professor

Email : [email protected]

Date of Joining : 29-11-2014

Nature of Association : Regular

  •  Ph. D.: in Management from Institute of Commerce and Management, Jiwaji University, Gwalior
  •  MBA(Systems/IT): IMS, Devi Ahilaya Vishwa Vidhyalay, Indore
  •  B.Com.: University of Rajasthan, Jaipur

Editorial Board

Member in the editorial board of the “International Journal of Leisure and Tourism Marketing”, INDERSCIENCE Publication (www.inderscience.com/ijltm)

Reviewer

 Reviewer of more than 10 renowned peer reviewed journals

Research Guidance

  • Research supervisor of Ms. Vinita Kaura. She was enrolled for Ph.D. programme in management under the Faculty of Management Studies, Mody University of Science and Technology, Lakshmangarh. She has been awarded the doctoral degree. Her research title was: “Analysis Antecedents and Consequence of Customer Satisfaction: An Empirical Study of Indian Banking Sector”. 

Workshop / Faculty Development Program (FDP)

  •  Organized one day workshop on “Awareness Creation on Knowledge Management and Knowledge Economy” in association with IIT Roorkee, Sponsored by Department of IT, Government of India, at MITS Lakshmangarh on September 03, 2006
  •  Attended a four days FDP on “E-Business” at ABV-IIITM Gwalior, July 08
  •  Attended a three days “HR Conclave”, New Delhi, Organized by Federation of Indian Chambers of Commerce & Industry (FICCI), November 2008 & 2012
  • Attended a three days “HR Conclave”, Jaipur, Organized by Confederation of Indian Industry (CII), February 2009 & 2012
  • Attended FDP on “The Indian HR Convention”, New Delhi, organized by Tackyon Pvt. Ltd., September, 2010
  • Attended FDP on the topic “Facilitating Alignment and Double-Loop Learning”, Organized by Faculty of Management Studies, Mody Institute of Technology & Science, Rajasthan, December 2012
  • Attended FDP on the topic “The Championship Journey”, Organized by Faculty of Management Studies, Mody Institute of Technology & Science, Rajasthan, August 2013
  • Attended FDP on “Structural Equation Modelling for Research”, Organized by IMI, Bhubaneswar on September 23-24, 2016
  • Attended 2 days “Case Method Teaching” Seminar at IIM Ahmedabad, organized by Harvard Business Publishing & IIM A Case Centre on Oct. 21-22, 2016
  • Attended “Train the Trainer Workshop on ERP Simulation”, Organized by SAP University Alliances, India at IMI, New Delhi on 12-14 December 2016
  • 14 days Faculty Development Programme on “Multivariate Data Analysis for Advanced Research” held at International Management Institute, Bhubaneswar from 3rd December, 2017 to 16th December, 2017
  • Attended Short term training program on “Digital Marketing” organized by VGSoM, IIT Kharagpur during July 5 – 8, 2018
  • Attended FDP on “Train the Trainer - Introduction to SAP Data Warehouse Cloud” Organized by SAP University Alliances Between 18 and 21 May 2021.
  • Attended FDP on “Internet of Things” organized by AICTE Training And Learning (ATAL) Academy between June 7 and 11, 2021.
  • Attended FDP on “Data Science with Statistical Methods using R Programming- Basic Course” organized by AICTE Training And Learning (ATAL) Academy between June 21 and 25, 2021.

Date of Joining: 29-11-2014

Association with IMI-B: Regular

Profile:

Dr. Sourabh Sharma is an Associate Professor in the field of “Information Systems” at International Management Institute (IMI), Bhubaneshwar. He is an eminent Management Consultant, outstanding Professional Practitioner, Trainer, Academician and Educationist Counselor in Management, has been associated with Management Education and Industrial practitioner for over a decade now. He has expertise in the areas of Enterprise Resource Planning, Business Analytics, Digital Marketing, Management Information System, Database Management System, SAP, E-Business and Web and Social Media Analytics. He has also given his consultancy to Union Bank, Ujjain to convert their pension management software from Foxpro to Visual Basic. He started his career with Reliance Communications as a database consultant and served there for four years. Since last 17 years he is in management consultancy and teaching.

Dr. Sourabh Sharma did M.B.A. from Devi Ahilya Vishwavidyalaya, Indore and completed his Ph.D. from the Institute of Commerce and Management, Jiwaji University, Gwalior. He is a Trained SAP consultant for Sales and Distribution (SD) Module and Certified “Digital Marketing” Trainer.

He has published more than 40 research papers into different peer reviewed journal of good repute. Dr. Sharma had visited Chengdu, China and represented IMI Bhubaneswar in an International conference organized by Sichuan Academy of Social Sciences (SASS), Chengdu, China in 2017. He has also represented IMI Bhubaneswar in an international conference organized by B&ESI at Vienna, Austria in 2019. He is also guiding Ph.D. to two research scholars in the area of Management. One of the scholar has already awarded Doctoral degree in Management under his able supervision.

Dr. Sharma is the member in the editorial board of the “International Journal of Leisure and Tourism Marketing, Inderscience Publication”. Dr. Sharma is also associated with more than 10 renowned peer reviewed journals of Emerald, SAGE, Inderscience and Redfame Publishing, USA. Dr. Sharma has also organized many Research Methodology workshops for faculties and research scholars. He has also chaired many International conferences into different universities and management institutes. . He is a life time member in editorial board of many national and international academic bodies. He is also the member in the editorial board of the “International Journal of Leisure and Tourism Marketing”, INDERSCIENCE Publication. He has been holding several administrative positions since last one and a half decade. Dr. Sharma has also organized 7 International conferences at IMI Bhubaneswar in association with EGADE Business School, Mexico City, Mexico. 

Book Publication:

Book Title “Management Information System” ISBN: 978-93-84044-58-9, HORIZON BOOKS, New Delhi, March 2016.

Research Publications

International:

"Customer Perception of Service Quality and Perceived Price and Fairness: A Comparison Between Public and New Private Sector Banks", Journal of Strategic Marketing, TAYLOR & FRANCIS, July 2013 (ISSN: 1466-4488). Ranked “A” in ABDC List, SCOPUS and Web of Science (WOS) Indexed.

"Service Quality, Service Convenience, Price and Fairness, Customer Loyalty, And Mediating Role of Customer Satisfaction", International Journal of Bank Marketing, EMERALD INSIGHT, Vol 33, No 4, 2015 (ISSN: 0265-2323). Ranked “A” in ABDC List, SCOPUS and Web of Science (WOS) Indexed.

“Assessing the Determinants of Adoption of M-Banking by Students: A study using an extended TAM Model”, Business Analytics and Cyber Security Management in Organizations, IGI GLOBAL PUBLISHERS, Hershey, Pennsylvania, October 2016 (ISBN: 978-15-22509-02-“Employees Perspectives on The Effectiveness of Computerization of Retail Banking Operations in India: Analysis of Public and Private Bank Segments”, International Journal of Business Competition and Growth (IJBCG), INDERSCIENCE Publication, December 2016 (ISSN: 2042-3845)

“A Measure of E-Service Quality for Banks: Customers' Perceptions and Attitude”, Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI GLOBAL PUBLISHERS, Hershey, Pennsylvania, October 2017 (ISBN: 978-15-22548-31-7)

  “Stress level of male and female bank officials in public banks: a comparative study”, International Journal of Business Competition and Growth (IJBCG), INDERSCIENCE Publication, March 2018 (ISSN: 2042-3845)

“Emotional Intelligence at Workplace: A Comparative study of Male and Female Bank Employees in Public Sector”, Business Governance and Society – Analyzing Shifts, Conflicts, and Challenges, Palgrave Macmillan, NY, August 2018, SCOPUS Indexed (ISBN: 978-3-319-94612-2)

“Competency Evaluation for Social Media Usage: A Comparative Study of Male and Female”, Innovation, Technology, and Market Ecosystems - Managing Industrial Growth in Emerging Markets, Springer International Publishing AG, Sept. 2019 SCOPUS Indexed (ISBN 978-3-030-23010-4]

“Organizational Culture and its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan”, Entrepreneurship and Regional Development, Analyzing Growth Models in Emerging Markets., Palgrave Macmillan, NY, Oct. 2020, SCOPUS Indexed (ISBN 978 – 3- 030 – 45520 -0)

“Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students”, Entrepreneurship and Regional Development, Analyzing Growth Models in Emerging Markets., Palgrave Macmillan, NY, Oct. 2020, SCOPUS Indexed (ISBN 978 – 3- 030 – 45520 -0)

“Social Media Competence: An Assessment of Male and Female Users in India”, Managing Disruptions in Business Causes, Conflicts, and Control, Palgrave Macmillan, NY, Oct. 2021 (ISBN 978-3-030-79709-6)

“Is virtual classroom a window into future during COVID-19? A comparative study of undergraduate and postgraduate university students”, International Journal of Virtual and Personal Learning Environment, IGI GLOBAL PUBLISHERS, Oct. 2021, SCOPUS Indexed. 
 
  •  National:

  • “Information Technology: Application in Rural Prospects” Journal of Marketing and  Communication, NIILM, New Delhi, May- Aug. 2007 (ISSN: 0973- 2330)
  • “A Comparative Study of Customer Satisfaction from Virtual Banking in Public and Private Sector Banks”, VINIMAYA, National Institute of Bank Management, April 2010 (ISSN: 0970-8456)
  • “Study of Computerisation Effects: Public vs. Private Sector Banks", Integral Review, Faculty of Business Management, Integral University, Lucknow, July 2010 (ISSN: 0974-8032)
  • “Customer Perception on the Acceptance & Performance of Internet Banking in Public Sector Banks”, Journal of Production Research and Management, STM Journals, April 2012 (ISSN: 2249-4766)
  • “Determine the Factors of Adoption for Radio Frequency Identification Technology by the Retailers of Hypermarket”, Journal of Control and Instrumentation, STM Journals, April 2012 (ISSN: 2229- 6972)
  • “An Implication of Computerisation: Public Vs. Private Sector Banks”, Pranjnan Journal of Social and Management Sciences, National Institute of Bank Management, October – December 2012 (ISSN:0970-8448)
  • “Customer Perception of Service Convenience: A Comparison Between Public and New Private Sector Banks”, Global Business Review, SAGE Publications, September 2013 Ranking “C” in ABDC List and SCOPUS and Web of Science (WOS) Index. (ISSN: 0972-1509).
  • “Benefits and potentialities of e- Banking services: A study to find the acuity of student’s community”, Business Analyst, A refereed Journal of Shri Ram College of Commerce, October 2013-March-2014 (ISSN: 0973-211X)
  • “Impact Of Service Quality, Service Convenience and Perceived Price Fairness on Customer Satisfaction in Indian Retail Banking Sector”, Management and Labour Studies, SAGE Publication, Ranking “C” in ABDC List, SCOPUS Indexed. August 2014 (ISSN: 0258-042X).
  • “Electronic Banking Service Quality Assessment: A Comparative Study of State Bank of India and ICICI Bank.” PRAGYAA- Journal of Management, FMS-Mody University of Science and Technology, June 2015 (ISSN: 0975-9603)
  • “Strategic Alignment of Information Technology in Public and Private Companies in India: A Comparative Study”, Global Business Review, SAGE Publication, Ranking “C” in ABDC List, SCOPUS and Web of Science (WOS) Index. (ISSN: 0972-1509).

Paper Presentation in International/National Conferences
 

  • Presented research paper title “A Comparative Study of Customer Satisfaction from Virtual Banking in Public and Private Sector Banks” at National Conference, Prestige Institute of Management & Research, Indore, Sept 2009.
  • Presented research paper title “Benefits and potentialities of e- Banking services: study to find the acuity of student’s community” at National Conference, Jiwaji University, Gwalior (M.P.), Feb. 2013.
  • Presented research paper title “Impact of Computerization: Public vs. Private Sector Banks (An Employee’s Perspective)” in International Business Research Conference held at International Management Institute, Bhubaneswar on Feb 6-7, 2015.
  • Presented research paper title “Employees Perspectives on the Effectiveness of Computerization of Retail Banking Operations in India: Analysis of Public and Private Bank Segments” in 1st International conference on “Global Business Environment: Strategies for Business Analytics and Cyber Security Management”, Organized at IMI, Bhubaneswar in association with EGADE Business School, Mexico City, Mexico on December 11-12, 2015.
  • Presented research paper title "Electronic Banking Service Quality Assessment : A Comparative Study of State Bank of India and ICICI Bank" in the National Conference on “New Paradigms in Management, Economics & Commerce (NCNPMEC-2016)”, Organized by College of Business Management, Economics and Commerce, Mody University on March 11-12, 2016
  • Presented research paper title “Digital India: A learning from China’s Development” in International conference on “India China and the World Order: Economic Social and Dimensions”, Organized at IMI, Bhubaneswar in association with Sichuan Academy of Social Sciences (SASS), China on November 26-27, 2016.
  • Presented research paper title “Digital India: Innovation & Technology” in 2nd International conference on “Innovation, Market Competition and Economic Development”, Organized at IMI, Bhubaneswar in association with EGADE Business School, Mexico City, Mexico on December 09-10, 2016.
  • Presented research paper title “A Measure of E-Service Quality for Banks: Customers' Perceptions and Attitude” in International conference on “Innovation, Market Competition and Economic Development”, Organized at IMI, Bhubaneswar in association with EGADE Business School, Mexico City, Mexico on December 09-10, 2016.
  • Presented research paper title “Role of Information Technology in the Development of Smart City in China”, in an International Conference on “Nexus of Trade, Economic Development and Poverty Reduction”, organized and sponsored by Sichuan Academy of Social Sciences (SASS), Chengdu, China, September 12 - 15, 2017.
  • Presented research paper title “Competency Mapping among Male and Female for the use of Social Media: A Comparative Study” in 3rd International conference on “Drifts in Business, Governance, and Societal Values: Conflicts and Challenges” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on 08-09 December 2017.
  • Presented research paper title “Impact of Social Media on Academic Performance and Mental Health of Management Students” in 4th International conference on “Industry 4.0: Business Beyond Boundaries” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on 07-08 December 2018.
  • Presented research paper title “A Comparative study of Gen. X, Gen. Y and Gen. Z with reference to social media usage” in 4th International conference on “Industry 4.0: Business Beyond Boundaries” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on 07-08 December 2018.
  • Presented research paper title “Indo-China: A new era of economic trade relationship” in International conference on “India and China: Economic, Social and Cultural Perspectives”, Organized at IMI, Bhubaneswar in association with Sichuan Academy of Social Sciences (SASS), China on December 14 - 15, 2018.
  • Presented research paper title “Strategic Alignment of Information Technology in Public and Private Companies in India: An Empirical Study” in Business & Economics Society International (B&ESI) conference held in Vienna, Austria on 6-9 July 2019.  
  • Presented research paper title “Strategic Alignment of Information Technology in India” in 5th International conference on “Global Business Environment” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on November 29-30, 2019.
  • Presented research paper title “Social Media Competence: An Assessment of Male and Female Users in India” in 6th International conference on “Global Business Environment” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on December 11 - 12, 2020.

Organized international Conferences 

  • Organized an International Conference in association with EGADE Business School, Mexico City, Mexico, on “Global Business Environment: Strategies for Business Analytics and Cyber Security Management” on December 11-12, 2015 at International Management Institute (IMI), Bhubaneswar. ICSSR Funded. 
  •  
    Organized an International Conference in association with EGADE Business School, Mexico City, Mexico, on “Innovation, Market Competition and Economic Development” on 09-10 December, 2016 at International Management Institute (IMI), Bhubaneswar. 
  • Organized 3rd International Conference in association with EGADE Business School, Mexico City, Mexico, on “Drifts in Business, Governance, and Societal Values: Conflicts and Challenges” on 08-09 December 2017 at International Management Institute (IMI), Bhubaneswar. 
  • Organized 4th International Conference in association with EGADE Business School, Mexico City, Mexico, on “Industry 4.0: Business Beyond Boundaries” on 07-08 December 2018 at International            Management Institute (IMI), Bhubaneswar. 
  • Organized 5th International Conference in association with EGADE Business School, Mexico City, Mexico, on “Entrepreneurship, Resource Planning, and Regional Development” on 29-30 November 2019 at International Management Institute (IMI), Bhubaneswar. 
  • Organized 6th International Conference in association with EGADE Business School, Mexico City, Mexico, on “Disruption in Business and Management Practices: Causes, Conflicts and Control” on 11-12 December 2020 at International Management Institute (IMI), Bhubaneswar. 
  • Organizing 7th International Conference in association with EGADE Business School, Mexico City, Mexico, on “Inclusive Businesses in Developing Economies: Converging People, Profit and Corporate Citizenship” on 10-11 December 2021 at International Management Institute (IMI), Bhubaneswar.
 
 International Exposure 
  • Presented research paper title “Strategic Alignment of Information Technology in Public and Private Companies in India: An Empirical Study” in Business & Economics Society International (B&ESI) conference held in Vienna, Austria on 6-9 July 2019.  
  • Presenting research paper title “Role of Information Technology in the Development of Smart City in China”, in an International Conference on “Nexus of Trade, Economic Development and Poverty Reduction”, organized and sponsored by Sichuan Academy of Social Sciences (SASS), Chengdu, China, September 12 - 15, 2017.
  • Chaired Two sessions in the International Conference on “Nexus of Trade, Economic Development and Poverty Reduction”, organized and sponsored by Sichuan Academy of Social Sciences (SASS), Chengdu, China, September 12 - 15, 2017.
 

Other Membership

  •  Chairperson Branding and IT Services at IMI, Bhubaneswar
  •  Former Chairperson for PGDM Programme at IMI, Bhubaneswar
  •  Evaluator for Rajasthan University’s answer books
  •  Evaluator for MBA(IT) of “Gandhi Vihar University (Sardarsahar)”
  •  Member in the editorial board of the “International Journal of Leisure and Tourism Marketing”, INDERSCIENCE Publication
  •  Member of advisory board for People’s Journal of Management, Bhopal
  •  Worked on the Prepaid Customer Database of Reliance Infocomm (Mumbai)
  •  Taken Charge of MBA Placements at FMS-MUST

 

International Management Institute (IMI), Bhubaneshwar

Associate Professor (Information Systems) - 29 Nov’ 2014 to date

International Management Institute (IMI), New Delhi

Visiting Faculty - June 2019 to date

Faculty of Management Studies, Mody University of Science & Technology, Lakshmangarh, Sikar, Rajasthan, India

Associate Professor (Systems/IT) - 01 Apr’ 06 to 25 Nov’ 2014

Jagan Institute of Management Studies, Jaipur, Rajasthan, India

Lecturer (Systems) - Jul’ 05 to Mar’ 06

Shri Akula College of Management Studies, Jaipur, Rajasthan, India

Lecturer and HOD - Jul’ 04 to Jul’ 05

Reliance Infocomm, Mumbai, Maharashtra, India

Customer Response Executive - Pre Paid, (CRE) - Nov’ 03 to Jul’ 04

Reliance Telecommunication, Indore, M.P., India

Re-Activation Manager - Aug’ 00 to Nov’ 03