Faculty Details

•  Ph. D.: in Management from Institute of Commerce and Management, Jiwaji University, Gwalior
•  MBA(Systems/IT): IMS, Devi Ahilaya Vishwa Vidhyalay, Indore
•  B.Com.: University of Rajasthan, Jaipur

Date of Joining: 29-11-2014

Association with IMI-B: Regular

Profile:

Dr. Sourabh Sharma is an Associate Professor in the field of “Information Systems” at International Management Institute (IMI), Bhubaneshwar. He is an eminent Management Consultant, outstanding Professional Practitioner, Trainer, Academician and Educationist Counselor in Management, has been associated with Management Education and Industrial practitioner for over a decade now. He has expertise in the areas of Enterprise Resource Planning, Business Analytics, Digital Marketing, Management Information System, Database Management System, SAP, E-Business and Web and Social Media Analytics. He has also given his consultancy to Union Bank, Ujjain to convert their pension management software from Foxpro to Visual Basic. He started his career with Reliance Communications as a database consultant and served there for four years. Since last 17 years he is in management consultancy and teaching.

Dr. Sourabh Sharma did M.B.A. from Devi Ahilya Vishwavidyalaya, Indore and completed his Ph.D. from the Institute of Commerce and Management, Jiwaji University, Gwalior. He is a Trained SAP consultant for Sales and Distribution (SD) Module and Certified “Digital Marketing” Trainer.

He has published more than 40 research papers into different peer reviewed journal of good repute. Dr. Sharma had visited Chengdu, China and represented IMI Bhubaneswar in an International conference organized by Sichuan Academy of Social Sciences (SASS), Chengdu, China in 2017. He has also represented IMI Bhubaneswar in an international conference organized by B&ESI at Vienna, Austria in 2019. He is also guiding Ph.D. to two research scholars in the area of Management. One of the scholar has already awarded Doctoral degree in Management under his able supervision.

Dr. Sharma is the member in the editorial board of the “International Journal of Leisure and Tourism Marketing, Inderscience Publication”. Dr. Sharma is also associated with more than 10 renowned peer reviewed journals of Emerald, SAGE, Inderscience and Redfame Publishing, USA. Dr. Sharma has also organized many Research Methodology workshops for faculties and research scholars. He has also chaired many International conferences into different universities and management institutes. . He is a life time member in editorial board of many national and international academic bodies. He is also the member in the editorial board of the “International Journal of Leisure and Tourism Marketing”, INDERSCIENCE Publication. He has been holding several administrative positions since last one and a half decade. Dr. Sharma has also organized 7 International conferences at IMI Bhubaneswar in association with EGADE Business School, Mexico City, Mexico. 

Book Publication:

Book Title “Management Information System” ISBN: 978-93-84044-58-9, HORIZON BOOKS, New Delhi, March 2016.

Research Publications

International:

"Customer Perception of Service Quality and Perceived Price and Fairness: A Comparison Between Public and New Private Sector Banks", Journal of Strategic Marketing, TAYLOR & FRANCIS, July 2013 (ISSN: 1466-4488). Ranked “A” in ABDC List, SCOPUS and Web of Science (WOS) Indexed.

"Service Quality, Service Convenience, Price and Fairness, Customer Loyalty, And Mediating Role of Customer Satisfaction", International Journal of Bank Marketing, EMERALD INSIGHT, Vol 33, No 4, 2015 (ISSN: 0265-2323). Ranked “A” in ABDC List, SCOPUS and Web of Science (WOS) Indexed.

“Assessing the Determinants of Adoption of M-Banking by Students: A study using an extended TAM Model”, Business Analytics and Cyber Security Management in Organizations, IGI GLOBAL PUBLISHERS, Hershey, Pennsylvania, October 2016 (ISBN: 978-15-22509-02-“Employees Perspectives on The Effectiveness of Computerization of Retail Banking Operations in India: Analysis of Public and Private Bank Segments”, International Journal of Business Competition and Growth (IJBCG), INDERSCIENCE Publication, December 2016 (ISSN: 2042-3845)

“A Measure of E-Service Quality for Banks: Customers' Perceptions and Attitude”, Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI GLOBAL PUBLISHERS, Hershey, Pennsylvania, October 2017 (ISBN: 978-15-22548-31-7)

  “Stress level of male and female bank officials in public banks: a comparative study”, International Journal of Business Competition and Growth (IJBCG), INDERSCIENCE Publication, March 2018 (ISSN: 2042-3845)

“Emotional Intelligence at Workplace: A Comparative study of Male and Female Bank Employees in Public Sector”, Business Governance and Society – Analyzing Shifts, Conflicts, and Challenges, Palgrave Macmillan, NY, August 2018, SCOPUS Indexed (ISBN: 978-3-319-94612-2)

“Competency Evaluation for Social Media Usage: A Comparative Study of Male and Female”, Innovation, Technology, and Market Ecosystems - Managing Industrial Growth in Emerging Markets, Springer International Publishing AG, Sept. 2019 SCOPUS Indexed (ISBN 978-3-030-23010-4]

“Organizational Culture and its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan”, Entrepreneurship and Regional Development, Analyzing Growth Models in Emerging Markets., Palgrave Macmillan, NY, Oct. 2020, SCOPUS Indexed (ISBN 978 – 3- 030 – 45520 -0)

“Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students”, Entrepreneurship and Regional Development, Analyzing Growth Models in Emerging Markets., Palgrave Macmillan, NY, Oct. 2020, SCOPUS Indexed (ISBN 978 – 3- 030 – 45520 -0)

“Social Media Competence: An Assessment of Male and Female Users in India”, Managing Disruptions in Business Causes, Conflicts, and Control, Palgrave Macmillan, NY, Oct. 2021 (ISBN 978-3-030-79709-6)

“Is virtual classroom a window into future during COVID-19? A comparative study of undergraduate and postgraduate university students”, International Journal of Virtual and Personal Learning Environment, IGI GLOBAL PUBLISHERS, Oct. 2021, SCOPUS Indexed. 

•  National:
  
  
• “Information Technology: Application in Rural Prospects” Journal of Marketing and  Communication, NIILM, New Delhi, May- Aug. 2007 (ISSN: 0973- 2330)
• “A Comparative Study of Customer Satisfaction from Virtual Banking in Public and Private Sector Banks”, VINIMAYA, National Institute of Bank Management, April 2010 (ISSN: 0970-8456)
• “Study of Computerisation Effects: Public vs. Private Sector Banks", Integral Review, Faculty of Business Management, Integral University, Lucknow, July 2010 (ISSN: 0974-8032)
• “Customer Perception on the Acceptance & Performance of Internet Banking in Public Sector Banks”, Journal of Production Research and Management, STM Journals, April 2012 (ISSN: 2249-4766)
• “Determine the Factors of Adoption for Radio Frequency Identification Technology by the Retailers of Hypermarket”, Journal of Control and Instrumentation, STM Journals, April 2012 (ISSN: 2229- 6972)
• “An Implication of Computerisation: Public Vs. Private Sector Banks”, Pranjnan Journal of Social and Management Sciences, National Institute of Bank Management, October – December 2012 (ISSN:0970-8448)
• “Customer Perception of Service Convenience: A Comparison Between Public and New Private Sector Banks”, Global Business Review, SAGE Publications, September 2013 Ranking “C” in ABDC List and SCOPUS and Web of Science (WOS) Index. (ISSN: 0972-1509).
• “Benefits and potentialities of e- Banking services: A study to find the acuity of student’s community”, Business Analyst, A refereed Journal of Shri Ram College of Commerce, October 2013-March-2014 (ISSN: 0973-211X)
• “Impact Of Service Quality, Service Convenience and Perceived Price Fairness on Customer Satisfaction in Indian Retail Banking Sector”, Management and Labour Studies, SAGE Publication, Ranking “C” in ABDC List, SCOPUS Indexed. August 2014 (ISSN: 0258-042X).
• “Electronic Banking Service Quality Assessment: A Comparative Study of State Bank of India and ICICI Bank.” PRAGYAA- Journal of Management, FMS-Mody University of Science and Technology, June 2015 (ISSN: 0975-9603)
• “Strategic Alignment of Information Technology in Public and Private Companies in India: A Comparative Study”, Global Business Review, SAGE Publication, Ranking “C” in ABDC List, SCOPUS and Web of Science (WOS) Index. (ISSN: 0972-1509).

Paper Presentation in International/National Conferences
 

• Presented research paper title “A Comparative Study of Customer Satisfaction from Virtual Banking in Public and Private Sector Banks” at National Conference, Prestige Institute of Management & Research, Indore, Sept 2009.
• Presented research paper title “Benefits and potentialities of e- Banking services: study to find the acuity of student’s community” at National Conference, Jiwaji University, Gwalior (M.P.), Feb. 2013.
• Presented research paper title “Impact of Computerization: Public vs. Private Sector Banks (An Employee’s Perspective)” in International Business Research Conference held at International Management Institute, Bhubaneswar on Feb 6-7, 2015.
• Presented research paper title “Employees Perspectives on the Effectiveness of Computerization of Retail Banking Operations in India: Analysis of Public and Private Bank Segments” in 1^st International conference on “Global Business Environment: Strategies for Business Analytics and Cyber Security Management”, Organized at IMI, Bhubaneswar in association with EGADE Business School, Mexico City, Mexico on December 11-12, 2015.
• Presented research paper title "Electronic Banking Service Quality Assessment : A Comparative Study of State Bank of India and ICICI Bank" in the National Conference on “New Paradigms in Management, Economics & Commerce (NCNPMEC-2016)”, Organized by College of Business Management, Economics and Commerce, Mody University on March 11-12, 2016
• Presented research paper title “Digital India: A learning from China’s Development” in International conference on “India China and the World Order: Economic Social and Dimensions”, Organized at IMI, Bhubaneswar in association with Sichuan Academy of Social Sciences (SASS), China on November 26-27, 2016.
• Presented research paper title “Digital India: Innovation & Technology” in 2^nd International conference on “Innovation, Market Competition and Economic Development”, Organized at IMI, Bhubaneswar in association with EGADE Business School, Mexico City, Mexico on December 09-10, 2016.
• Presented research paper title “A Measure of E-Service Quality for Banks: Customers' Perceptions and Attitude” in International conference on “Innovation, Market Competition and Economic Development”, Organized at IMI, Bhubaneswar in association with EGADE Business School, Mexico City, Mexico on December 09-10, 2016.
• Presented research paper title “Role of Information Technology in the Development of Smart City in China”, in an International Conference on “Nexus of Trade, Economic Development and Poverty Reduction”, organized and sponsored by Sichuan Academy of Social Sciences (SASS), Chengdu, China, September 12 - 15, 2017.
• Presented research paper title “Competency Mapping among Male and Female for the use of Social Media: A Comparative Study” in 3^rd International conference on “Drifts in Business, Governance, and Societal Values: Conflicts and Challenges” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on 08-09 December 2017.
• Presented research paper title “Impact of Social Media on Academic Performance and Mental Health of Management Students” in 4^th International conference on “Industry 4.0: Business Beyond Boundaries” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on 07-08 December 2018.
• Presented research paper title “A Comparative study of Gen. X, Gen. Y and Gen. Z with reference to social media usage” in 4^th International conference on “Industry 4.0: Business Beyond Boundaries” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on 07-08 December 2018.
• Presented research paper title “Indo-China: A new era of economic trade relationship” in International conference on “India and China: Economic, Social and Cultural Perspectives”, Organized at IMI, Bhubaneswar in association with Sichuan Academy of Social Sciences (SASS), China on December 14 - 15, 2018.
• Presented research paper title “Strategic Alignment of Information Technology in Public and Private Companies in India: An Empirical Study” in Business & Economics Society International (B&ESI) conference held in Vienna, Austria on 6-9 July 2019.  
• Presented research paper title “Strategic Alignment of Information Technology in India” in 5^th International conference on “Global Business Environment” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on November 29-30, 2019.
• Presented research paper title “Social Media Competence: An Assessment of Male and Female Users in India” in 6^th International conference on “Global Business Environment” organized by IMI, Bhubaneswar in collaboration with EGADE B-School, Mexico on December 11 - 12, 2020.