Prof. Amit Shrivastava

Prof. Amit Shrivastava

Specialization : Marketing, Strategy and General Management

Designation : Assistant Professor

Email : [email protected]

Date of Joining : 19-10-2020

Nature of Association : Regular

Ph.D. – IIT(ISM), Dhanbad

PGDBM (Marketing)

B.Sc. (Mathematics)

Business Marketing, Rural Marketing, Marketing Management

  1. Conducted MDP on “Understanding the Sales Process – The Tool to Leverage Resources” for Mira-Bhayander Small Scale Industries Association on 11th June 2020.
  2. Conducted MDP on “Defining Sales Process” for the sales team and dealer sales network PAN Western Region of Busy Accounting Software (Busy Infotech Private Limited) on 24th May 2020
  3. Conducted FDP on “Session on NBA by Dr. Amit Shrivastava” at Dr. V.N. Bedekar Institute of Management Studies, Thane, Mumbai on 6th February 2020 and 15th February 2020.
  4. Conducted MDP on “New Age Selling Strategies for MSMEs” for Mira-Bhayander Small Scale Industries Association 24th April 2019
  5. Conducted MDP on “Brand Management in Banking” for at Indian Institute of Banking and Finance, Mumbai
  6. Consulted a leading principal agent for “Polycab Wires” in “Reorganizing the Sales Performance” in the year 2013-2014

 

Dr. Shrivastava is an Assistant Professor in Marketing, Strategy and General Management area at IMI Bhubaneswar.

He holds PhD in Rural Consumer Behavior. Prior joining IMI, he was with N.L. Dalmia Institute of Management Studies and Research for over three years. He has more than 22 years of industry and academic experience. Apart from teaching and research, he has been involved with conducting management development programs in Customer Relationship Management, Sales Management to Busy Infotech, Bharat Diamond Bourse, Indian Institute of Banking and Finance etc. He has taken training for Medium and Small & Medium Enterprise sector on Managing Sales Function. He has published cases in Ivey-League and other reputed case publishing house. He has published several papers and presented paper in national and international conferences.
 

Publications In Peer Reviewed Journals

 

  1. Shrivastava, A., & Singh Dr. S. (2012). Various factors of E-commerce & buyer behaviour: A Literature Review. Indore, M.P., India: Prestige Institute of Management Studies & Research;.

 

  1. Shrivastava, A., & Singh, S. D. (2013). "A Study of Price Sensitivity Behavior in Personal Care and Grocery Category". 5th IIMA Conference on Marketing in Emerging Economies. Ahmedabad: IIM Ahmedabad.

 

  1. Shrivastava, A, Pare, Sushil Kumar, Singh, Dr. Saumya, “Availability demystified?”. NSEES 2013, Indian

School of Mines, Dhanbad

 

  1. Shrivastava, A., Pare, S. K., & Singh, S. (2014). Availability Demystified? Effectiveness, Ethics and Sustainability: The Measures of Organisational Excellence (pp. 477-484). Excel Publications.

 

  1. Shrivastava, ., Pare, S. K., & Singh, S. (2014, December). An Empirical Study of Store Choice Model: An Endogenous Construct. Adhyayan - A Journal of Management Sciences, 4(No.2), 34-59.

 

  1. Shrivastava, A., Pare, S. K., & Singh, S. (2015, January). A Study to Understand Price Sensitive Buying Behaviour of Consumers. Pacific Business Review International, 7(No.7), 63-73.

 

  1. Shrivastava, A., Pare, S. K., & Singh, S. (2016, April). Location and Price Sensitive. International Journal of Applied Business and Economic Research, 14(No.2), has been accepted for publication. (A SCOPUS indexed journal)

 

Paper Presented (Conferences/Seminars)

  1. Shrivastava, A., & Singh, S. D. (2013). "A Study of Price Sensitivity Behavior in Personal Care and Grocery Category". 5th IIMA Conference on Marketing in Emerging Economies. Ahmedabad: IIM Ahmedabad.
  2. Shrivastava, A, Pare, Sushil Kumar, Singh, Dr. Saumya, “Availability demystified?”. NSEES 2013, Indian School of Mines, Dhanbad

 

Cases Published

 

  1. Mahindra First Choice Services Limited – Creating a Brand in Low Priority Category” has been published in 2016 by Ivey Publishing as a co-branded ISB-Ivey case study competition. https://www.iveycases.com/ProductView.aspx?id=72480

 

  1. “Alliance Energy – Role of Human Resources in Retaining Customer” has been published by European Case Clearing House (ECCH) – The Case Center in June 2018.