Prof. Rohit Vishal Kumar did his schooling from Ram Krishna Mission Ashram Vidyalaya, Narendrapur (WB) and his plus two (+2) from Ram Krishna Mission Residential College, Narendrapur (WB) in the stream of Humanities. He did his graduation from St. Xavier’s College Kolkata and then did his MA in Economics from Centre for Economic Studies and Planning (CESP) Jawaharlal Nehru University, New Delhi. He shifted focus and joined Indian Institute of Social Welfare and Business Management (IISWBM) Kolkata to do his MBA in the area of Marketing. He was picked up by Indica Research Private Limited from campus and then for the next three years he worked in the Marketing Research Sector with various clients and organizations. He worked in ORG-MARG Research Limited, New Delhi and TNS-MODE, Kolkata and has handled clients like ITC Limited, TATA Steel, Bengal Ambuja Realty, ABP Group, Eveready Industries, Smithkline Beecham and Maruti Udyog Limited.
Given his Economics, Marketing and Research combination and his love for reading, he jumped ship to join academics when his alma mater came calling. In 2001 he joined IISWBM Kolkata as Research Associate and within one year he was promoted to Lecturer. In 2003 he registered for his Doctorate with the University of Calcutta and was awarded the degree in 2007. His topic of doctoral research work was “Lifestyle and Psychographic Segmentation & Classification of Metropolitan Consumers in India for Effective Marketing”. In 2006 he joined Xavier Institute of Social Service (XISS) Ranchi as Reader and was promoted to Associate Professor in 2009. In 2016 he joined International Management Institute (IMI) Bhubaneswar as Associate Professor in the area of Marketing.
In his free time Dr. Kumar loves to play with computers and read novels. He is well versed in statistical softwares like R, SPSS, Systat, & Statistica; Data Mining Softwares like WEKA and typesetting languages like LaTeX. His technical document “Making Friends with LaTeX (MFwL)” is available at CTAN Repositories worldwide.