Specialization : Marketing, Strategy and General Management
Designation : Associate Professor
Email : [email protected]
Date of Joining : 11-06-2017
Nature of Association : Regular
Marketing Management, Strategy, and Consumer Behavior.
I have participated in a HR conclave in 2015. On 28th July’2015, the event and my views were published by Economic Times, the largest circulated English language business newspaper in India. Similarly, Times of India – the largest circulated English language newspaper in India – published it on 23rd September, 2015.
I have also been inducted into the Editorial Board of Academy of Business and Retail Management, London, UK.
FOCUS – The International Journal of Management (Bi-Annual Journal Publication from IFIM Business School).
Dr. Rahul Gupta Choudhury is Dean-Career Development & Alumni Relations and Associate Professor of Marketing in International Management Institute (IMI), Bhubaneswar. He has fourteen years of experience in the corporate sector and another fourteen years of experience in academics. Dr. Choudhury has worked in very large corporates as well multinationals in sales and marketing as well as supply chain management. He has taught and trained MBA students as well as executives in some very reputed private business schools in the country. He is a chemical engineer from NIT, Durgapur and did his PGDM from IIM, Lucknow; he was also a Fulbright scholar in Carnegie Mellon University, USA. He has published many research papers in reputed national and international journals. He has presented papers in national and international conferences, both in India as well as abroad. His Ph.D. is in the area of marketing strategy which continues to be his major area of interest in research. He is also very keen on research related to consumer behavior as well as sales and distribution.
Research & Publication
The list of publications are as follows:
A) BOOK: Sales and Distribution Management for Organizational Growth (IGI Global, August 2019). ISBN: 9781522599814.
B) BOOK CHAPTER:
C) EDITORIAL: Managing Change, Journal of Hotel & Business Management (Omics Group, California, USA), November 2013.
D) CASE: Choudhury, Rahul Gupta; Case Analysis 3: Dharavi Market: Linking Social Enterprise into the E-commerce Industry, Vision, 21(2) 236-237, Sage Publications, ©2017 MDI.
E) ARTICLE: Chatterji, Madumita; Choudhury, Rahul Gupta; Accreditation for Institutional Learning and Growth, Association of Management Development Institutions in South Asia (AMDISA - a SAARC recognized Body): A Compendium of Views/Thoughts, pp. 111-113, December 2015
F) RESEARCH PAPERS:
Reviewer of the following Journals
Training & Consulting
Fourteen years in the corporate sector & Fourteen years in Teaching; chronologically:
Teaching & Training:
Currently teaching the following subjects to MBA students as well as executives – Marketing Management, Sales & Distribution Management, Marketing Research & Analytics, Marketing Strategy, and Consumer Behavior.
Trained officers of nationalized banks as well as officers/non-officers defense personnel on various areas of marketing and supply chain management.
Received the Best Faculty Award for the academic year 2015-16.