A 3-day Management Development Programme was organised by the Institute on “Applying Psychology to Influence and Persuade Others” for the executives of M/s. Power Grid Corporation of India Ltd. from across the country. The topics comprised Influence of Tactics, Psychology of Persuasion, Verbal & Non-Verbal Communication for Influence and Persuasion, Marketing perspective in persuading others, Shaping & Managing Perceptions, Attitude Formation etc. The Programme was directed by Prof. Bindu Chhabra and supported by the faculty team members Prof P.C. Mehra, Prof Rituraaj Juneja, and Prof Manit Mishra.