Phronesis was there once again. Bigger, better and stronger leaving an impact with everyone. The fun, the fervor, the magic all come back for all to have a gala time. The charm weaved its magic once more.

Phronesis was formally inaugurated by Prof. Ramesh Behl, Honorable Director IMI Bhubaneswar. He addressed the vivacious gathering with his words of wisdom. Participants came in from across the country including Welingkar Institute of Management, KIIT University, IIIT Bhubaneswar and many others. The activities started with the flagship event “The Big Deal” (Ad Mad competition) followed by “IPL Auction” (Money ball), “Walk of Fame” (Ramp Walk), “Crash IMI” (Photography event) and many others. There were also various online events like “Unleash with a Flash” (photography event).

IPL Auction saw the maximum participation with some aggressive bidding and indeed saw some smart buys. Ad Mad event saw the participants throwing some smart ideas and developing great products. The evening saw some great performances with IMI Students walking the ramp with great composure and style.  The show continued with DJ Deep with his raps and dance numbers. In the closing ceremony Merit Certificates and cash prize were awarded by our Director.

MCL, NALCO, IMFA, VEDANTA and many more were among the key sponsors for the event. The event was successfully coordinated by the students under the able guidance of Prof. Rajwinder Singh, Chairperson Events.