DATE: 11th-12th January, 2014
OBJECTIVE(S):
To expose participants to a set of multivariate tools that would aid in taking key marketing decisions.
To enhance the efficiency of participants in using PC-based software for extracting information.
To familiarize participants with data mining concepts and techniques.
DELIVERABLE(S):
Understanding the concept and application of key multivariate statistical tools which would aid in taking crucial marketing decisions.
CONTENT:
Marketing decisions: Market choice, Prioritising consumer decision variables, Market segmentation, Product positioning, Product designing, Pricing, Test marketing.
MULTIVARIATE STATISTICAL TOOLS:
Exploratory factor analysis, Multiple regression analysis, Cluster analysis, Conjoint, analysis, Multidimensional scaling.
WHO CAN ATTEND:
Professionals in marketing research and data analytics organizations. Manager’s in-charge of strategic marketing, product management, advertising, marketing research.
PROGRAMME DIRECTOR:
Prof. Manit Mishra. (click here for complete profile)
FEE:
Non residential: Rs. 10,000 + Service Tax
Residential: Rs. 15,000 + Service Tax