DATE: 11th-12th January, 2014
To expose participants to a set of multivariate tools that would aid in taking key marketing decisions.
To enhance the efficiency of participants in using PC-based software for extracting information.
To familiarize participants with data mining concepts and techniques.
Understanding the concept and application of key multivariate statistical tools which would aid in taking crucial marketing decisions.
Marketing decisions: Market choice, Prioritising consumer decision variables, Market segmentation, Product positioning, Product designing, Pricing, Test marketing.
MULTIVARIATE STATISTICAL TOOLS:
Exploratory factor analysis, Multiple regression analysis, Cluster analysis, Conjoint, analysis, Multidimensional scaling.
WHO CAN ATTEND:
Professionals in marketing research and data analytics organizations. Manager’s in-charge of strategic marketing, product management, advertising, marketing research.
Prof. Manit Mishra. (click here for complete profile)
Non residential: Rs. 10,000 + Service Tax
Residential: Rs. 15,000 + Service Tax