DATE: 11th-12th January, 2014

OBJECTIVE(S):

To expose participants to a set of multivariate tools that would aid in taking key marketing decisions.
To enhance the efficiency of participants in using PC-based software for extracting information.
To familiarize participants with data mining concepts and techniques.

DELIVERABLE(S):

Understanding the concept and application of key multivariate statistical tools which would aid in taking crucial marketing decisions.

CONTENT:

Marketing decisions: Market choice, Prioritising consumer decision variables, Market segmentation, Product positioning, Product designing, Pricing, Test marketing.

MULTIVARIATE STATISTICAL TOOLS:

Exploratory factor analysis, Multiple regression analysis, Cluster analysis, Conjoint, analysis, Multidimensional scaling.

WHO CAN ATTEND:

Professionals in marketing research and data analytics organizations.  Manager’s in-charge of strategic marketing, product management, advertising, marketing research.

PROGRAMME DIRECTOR:

Prof. Manit Mishra. (click here for complete profile)

FEE:

Non residential: Rs. 10,000 + Service Tax
Residential:      Rs. 15,000 + Service Tax