Faculty Details

Manit  Mishra

Specialization
:
Marketing, Strategy and General Management
Designation
:
Professor
DOJ
:
01-Jan-1970
Type of association
:
Regular

Manit  Mishra

  •  Ph.D: Utkal University, Odisha. MBA (Marketing) Agra University, U.P.,
  •   B.Sc. (Mathematics & Statistics): Agra University, U.P.

Manit  Mishra

Dr. Manit Mishra is Professor (Marketing) and Dean (Research & Strategic Initiatives) at International Management Institute Bhubaneswar. His teaching expertise includes Marketing Analytics, Marketing Research, and Consumer Behavior. His areas of research interest are marketing modeling; and applying statistical as well as machine learning methods to structured and unstructured marketing data. His current research stream focuses on unearthing consumer insight through topic modeling and sentiment analysis of customer opinions. He has published research papers in Psychology & Marketing; Journal of Retailing and Consumer Services; Journal of Purchasing and Supply Management; International Journal of Retail & Distribution Management; International Journal of Market Research; and Journal of Marketing Analytics, besides other publications. Overall, he has five ABDC “A” category research publications. Dr. Mishra has a Google Scholar h-index of 10. He is Associate Editor of the journal Global Business Review (SAGE) and Editor of IMIB Journal of Innovation and Management (SAGE). He also serves on the Editorial Board of International Journal of Business Competition and Growth (Inderscience). He is actively involved in conducting training in CRM, persuasion skills, multivariate data analysis and structural equation modelling (SEM) in IMI Bhubaneswar and at various other institutions of repute such as IMI New Delhi & IIT Kharagpur. He has so far received funding for seven research projects from organizations such as AICTE and ICSSR.

Manit  Mishra

Manit  Mishra

Seminar Presentations:

  • Presented research paper entitled, “Trust brings out the best in millennials?” at the International Conference on “Issues and Challenges of business in emerging economy” jointly organized by Birla Global University, Bhubaneswar and University of Ljubljana, Slovenia, Europe on 11-12 January 2019.
  • Presented research paper entitled, “Metrication of perception, behavior, and firm performance: A theorization” at the International Conference on “India and China: Economic, social and cultural perspectives” jointly organized by Sichuan Academy of Social Science (SASS), Chengdu, China and IMI Bhubaneswar on 14-15 December 2018.
  • Presented research paper entitled, “Testing the moderation effects on Gartner’s customer relationship management practices and customer acquisition” at the 4th Global Business Environment International Conference on “Industry 4.0: Business beyond Boundaries” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 07-08 December 2018.
  • Presented research paper entitled, “Investigating CRM’s influence on customer acquisition: A structural equation modeling approach” at the Second Annual Conference on “Banking and Finance: Towards a sustainable financial system” organized by IMI Bhubaneswar on 24-25 August 2018 at IMI Bhubaneswar.
  • Presented research paper entitled, “Innovation in management education: A kaleidoscopic view” at the International Conference on “Quality education in federal Nepal” organized by Higher Institutions and Secondary Schools’ Association Nepal (HISSAN) on 23-24 February 2018 at Kathmandu, Nepal.
  • Presented research paper entitled, “The impact of customer relationship management (CRM) practices on customer satisfaction” at the International Conference on “Drifts in business, governance, and societal values: Conflicts and challenges” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 08-09 December 2017.
  • Presented research paper entitled, “Materialism & risk tolerance: A proposition” at the Annual Banking and Finance Conference on “Changing contours of Indian financial system” organized by IMI Bhubaneswar on 18-19 August 2017 at IMI Bhubaneswar.
  • Presented research paper entitled, “Investigation of moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance of retail investors” at the International Conference on “Innovation, Market Competition and Economic Development” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 09-10 December 2016.
  • Presented research paper entitled, “A moderated mediation modeling of materialism in Asian socio-cultural milieu” at the International Conference on “India, China and the new World Order: Economic, Social and Cultural Dimensions” jointly organized by Sichuan Academy of Social Science (SASS), Chengdu, China and IMI Bhubaneswar on 26-27 November 2016.

 

Manit  Mishra

Activities:

  •  Marketing Research
  •  Customer Analytics
  •  Multivariate Modeling