Dr. Manit Mishra is Professor (Marketing) and Dean (Research & Strategic Initiatives) at International Management Institute Bhubaneswar. He is recipient of the prestigious AIMS-ICFAI Best Teacher Award for the year 2023 awarded annually by Association of Indian Management Schools (AIMS). He has obtained his Ph.D. from Utkal University, Bhubaneswar, Odisha, India. His teaching expertise includes Marketing Analytics, Marketing Research, and Consumer Behavior. His areas of research interest are marketing modelling; and applying statistical as well as machine learning methods to structured and unstructured marketing data. His current research stream focuses on unearthing consumer insights through topic modelling and sentiment analysis of customer opinions. Dr. Mishra has five ABDC “A” category research publications out of which two are single authored. He has a Google Scholar h-index of 11. He has published research papers in Psychology & Marketing; Journal of Retailing and Consumer Services; Journal of Purchasing and Supply Management; International Journal of Retail & Distribution Management; International Journal of Market Research; and Journal of Marketing Analytics, besides other publications. He is Associate Editor of the journal Global Business Review (SAGE) and Editor of IMIB Journal of Innovation and Management (SAGE). He is actively involved in conducting training in CRM, persuasion skills, and structural equation modelling (SEM). He has received funding for seven research projects from AICTE, ICSSR, and AIMS.
Journal Articles
Ali, S., Mishra, M., & Javed, H.M.U. (2021). The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping. International Journal of Retail & Distribution Management. (2019 JCR I.F. = 2.321; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1108/IJRDM-07-2020-0272].
Alaparthi, S., & Mishra, M. (2021). BERT: a sentiment analysis odyssey. Journal of Marketing Analytics. (ABDC “C” category; SCOPUS indexed). [DOI: 10.1057/s41270-021-00109-8]
Behl, R., & Mishra, M. (2020). COVID-19 and India: what next? Information Discovery and Delivery. (WoS-ESCI indexed; ABDC “C” category; SCOPUS indexed). [DOI: 10.1108/IDD-08-2020-0098]
Behl, R., & Mishra, M. (2020). COVID-19 Lifecycle: Predictive Modelling of States in India. Global Business Review, 21(4), 883-891. (WoS-ESCI indexed; ABDC “C” category; SCOPUS indexed). [DOI: 10.1177/0972150920934642]
Mishra, M. & Banerjee, M. (2019). Non-coercive influence: Scale development and validation based on resource and relational paradigms. Journal of Purchasing & Supply Management, 25(3) (2018 JCR I.F. = 3.089; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1016/j.pursup.2018.04.001].
Das, S., Mishra, M., & Mohanty, P. K. (2019). Investigating the moderated mediation effect on customer relationship management and customer acquisition. International Journal of Electronic Customer Relationship Management, 12(2), 167-190. (ABDC “C” category; SCOPUS indexed). [DOI: 10.1504/IJECRM.2019.104022]
Mishra, M. (2018). For Indian online shoppers, have saying and doing parted ways? Psychology & Marketing, 35(1), 5-19. (2017 JCR I.F. = 2.023; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1002/mar.21067]
Banerjee, M. & Mishra, M. (2017). Retail supply chain management practices in India: A business intelligence perspective. Journal of Retailing and Consumer Services, 34, 248-259 (2017 JCR I.F. = 2.919; ABDC “A” category; Indexed in SCOPUS). [DOI: 10.1016/j.jretconser.2015.09.009]
Mishra, M. (2016). Confirmatory factor analysis (CFA) as an analytical technique to assess measurement error in survey research: A review. Paradigm, 20(2), pp. 97-112. (ISSN: 0971-8907) [A SAGE publication for IMT, Ghaziabad; ICI indexed]
Mishra, M. & Mishra, S. (2016). Financial risk tolerance among Indian investors: A multiple discriminant modeling of determinants. Strategic Change: Briefings in Entrepreneurial Finance, 25(5), 485-500. (WoS–ESCI indexed; ABDC “C” category; Indexed in SCOPUS). [DOI: 10.1002/jsc.2075]
Mishra, M. (2015). Promoting oral health in rural India – The case of Pepsodent: An Analysis. Global Business Review, 16(3), 537-539. (WoS–ESCI indexed; ABDC “C” category). [DOI: 10.1177/0972150915569942]
Mishra, S. & Mishra, M. (2014). Financial Risk Tolerance: A Literature Review. Siddhant – A Journal of Decision Making, 14(1), 10-20 (ISSN 2231-0649).
Mishra, M. & Sahoo, S. C. (2013). Bajaj Auto Limited: Synergizing Product Engineering and Market Engineering Initiatives. Asian Case Research Journal, 17(2), 305-338 (ISSN: 0218-9275) (WoS–ESCI indexed; ABDC “C” category; Indexed in SCOPUS). [DOI: 10.1142/S0218927513500144]
Books
Edited Book Contributions
Das, S., & Mishra, M. (2021). Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance. In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp. 41-50). Palgrave Macmillan, Cham. [DOI:10.1007/978-3-030-45521-7_3](ISBN 978-3-030-45521-7)
Das S., Mishra M., Mohanty P.K. (2020). Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition. In Rajagopal & R. Behl (Eds), Innovation, Technology, and Market Ecosystems (pp. 333-345). Palgrave Macmillan, Cham, (SCOPUS indexed) (ISBN 978-3-030-23009-8).
Das, S. & Mishra, M. (2019). The impact of customer relationship management (CRM) practices on customer satisfaction. In Rajagopal & R. Behl (Eds), Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges (pp. 43-54). Palgrave Macmillan, Cham, (SCOPUS indexed) (ISBN13: 9783319946122).
Conference Proceedings and Papers
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