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Manit  Mishra

Specialization
:
Marketing, Strategy and General Management
Designation
:
Professor
Email
:
manit.mishra@imibh.edu.in
DOJ
:
16-May-2012
Type of association
:
Regular

Manit  Mishra

  •  Ph.D: Utkal University, Odisha. MBA (Marketing) Agra University, U.P.,
  •   B.Sc. (Mathematics & Statistics): Agra University, U.P.

Manit  Mishra

Dr. Manit Mishra is Professor (Marketing) and Dean (Research & Strategic Initiatives) at International Management Institute Bhubaneswar. He is recipient of the prestigious AIMS-ICFAI Best Teacher Award for the year 2023 awarded annually by Association of Indian Management Schools (AIMS). He has obtained his Ph.D. from Utkal University, Bhubaneswar, Odisha, India. His teaching expertise includes Marketing Analytics, Marketing Research, and Consumer Behavior. His areas of research interest are marketing modelling; and applying statistical as well as machine learning methods to structured and unstructured marketing data. His current research stream focuses on unearthing consumer insights through topic modelling and sentiment analysis of customer opinions. Dr. Mishra has five ABDC “A” category research publications out of which two are single authored. He has a Google Scholar h-index of 11. He has published research papers in Psychology & Marketing; Journal of Retailing and Consumer Services; Journal of Purchasing and Supply Management; International Journal of Retail & Distribution Management; International Journal of Market Research; and Journal of Marketing Analytics, besides other publications. He is Associate Editor of the journal Global Business Review (SAGE) and Editor of IMIB Journal of Innovation and Management (SAGE). He is actively involved in conducting training in CRM, persuasion skills, and structural equation modelling (SEM). He has received funding for seven research projects from AICTE, ICSSR, and AIMS.

 

Manit  Mishra

Journal Articles

  • Mishra, M. (2022). Customer experience: Extracting topics from tweets, International Journal of Market Research, 64(3), 334-353. (2022 JCR I.F. = 2.513; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: https://doi.org/10.1177/14707853211047515]

  • Ali, S., Mishra, M., & Javed, H.M.U. (2021). The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping. International Journal of Retail & Distribution Management. (2019 JCR I.F. = 2.321; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1108/IJRDM-07-2020-0272].

  • Alaparthi, S., & Mishra, M. (2021). BERT: a sentiment analysis odyssey. Journal of Marketing Analytics. (ABDC “C” category; SCOPUS indexed). [DOI: 10.1057/s41270-021-00109-8]

  • Behl, R., & Mishra, M. (2020). COVID-19 and India: what next? Information Discovery and Delivery. (WoS-ESCI indexed; ABDC “C” category; SCOPUS indexed). [DOI: 10.1108/IDD-08-2020-0098]

  • Behl, R., & Mishra, M. (2020). COVID-19 Lifecycle: Predictive Modelling of States in India. Global Business Review, 21(4), 883-891. (WoS-ESCI indexed; ABDC “C” category; SCOPUS indexed). [DOI: 10.1177/0972150920934642]

  • Mishra, M. & Banerjee, M. (2019). Non-coercive influence: Scale development and validation based on resource and relational paradigms. Journal of Purchasing & Supply Management, 25(3) (2018 JCR I.F. = 3.089; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1016/j.pursup.2018.04.001].

  • Das, S., Mishra, M., & Mohanty, P. K. (2019). Investigating the moderated mediation effect on customer relationship management and customer acquisition. International Journal of Electronic Customer Relationship Management, 12(2), 167-190. (ABDC “C” category; SCOPUS indexed). [DOI: 10.1504/IJECRM.2019.104022]

  • Mishra, M. (2018). For Indian online shoppers, have saying and doing parted ways? Psychology & Marketing, 35(1), 5-19. (2017 JCR I.F. = 2.023; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1002/mar.21067]

  • Banerjee, M. & Mishra, M. (2017). Retail supply chain management practices in India: A business intelligence perspective. Journal of Retailing and Consumer Services, 34, 248-259 (2017 JCR I.F. = 2.919; ABDC “A” category; Indexed in SCOPUS). [DOI: 10.1016/j.jretconser.2015.09.009]

  • Mishra, M. (2016). Confirmatory factor analysis (CFA) as an analytical technique to assess measurement error in survey research: A review. Paradigm, 20(2), pp. 97-112. (ISSN: 0971-8907) [A SAGE publication for IMT, Ghaziabad; ICI indexed]

  • Mishra, M. & Mishra, S. (2016). Financial risk tolerance among Indian investors: A multiple discriminant modeling of determinants. Strategic Change: Briefings in Entrepreneurial Finance, 25(5), 485-500. (WoS–ESCI indexed; ABDC “C” category; Indexed in SCOPUS). [DOI: 10.1002/jsc.2075]

  • Mishra, M. (2015). Promoting oral health in rural India – The case of Pepsodent: An Analysis. Global Business Review, 16(3), 537-539. (WoS–ESCI indexed; ABDC “C” category). [DOI: 10.1177/0972150915569942]

  • Mishra, S. & Mishra, M. (2014). Financial Risk Tolerance: A Literature Review. Siddhant – A Journal of Decision Making, 14(1), 10-20 (ISSN 2231-0649).

  • Mishra, M. & Sahoo, S. C. (2013). Bajaj Auto Limited: Synergizing Product Engineering and Market Engineering Initiatives. Asian Case Research Journal, 17(2), 305-338 (ISSN: 0218-9275) (WoS–ESCI indexed; ABDC “C” category; Indexed in SCOPUS). [DOI: 10.1142/S0218927513500144]

 Books

  • Sahoo, S.C., Mishra, M. and Das, S.C. (2011), Marketing in Recession, CVRCE, Bhubaneswar, India.
  • Mishra, B. B. and Mishra, M. (2008), Retail Marketing, Vrinda Publications, New Delhi, India.

Edited Book Contributions

  • Das, S., & Mishra, M. (2021). Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance. In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp. 41-50). Palgrave Macmillan, Cham. [DOI:10.1007/978-3-030-45521-7_3](ISBN 978-3-030-45521-7)

  • Das S., Mishra M., Mohanty P.K. (2020). Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition. In Rajagopal & R. Behl (Eds), Innovation, Technology, and Market Ecosystems (pp. 333-345). Palgrave Macmillan, Cham, (SCOPUS indexed) (ISBN 978-3-030-23009-8).

  • Das, S. & Mishra, M. (2019). The impact of customer relationship management (CRM) practices on customer satisfaction. In Rajagopal & R. Behl (Eds), Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges (pp. 43-54). Palgrave Macmillan, Cham, (SCOPUS indexed) (ISBN13: 9783319946122).

 Conference Proceedings and Papers

  • Mishra, M. (2015), “A meta-analytic study of socially desirable responding (SDR) across Indian and Chinese cultures”, in International Conference on Sino-Indian Relation: Change and Development, Chengdu, Sichuan, China, 26-27 October, Sichuan Academy of Social Sciences, Chengdu, Sichuan, China.
  • Mishra, M. (2015), “Socially desirable responses as a source of method variance in research in Indian context. A critical review of literature and recommended statistical remedies”, in 6th IIMA conference on “Marketing in emerging economies", Ahmedabad, India, 7-9 January, Indian Institute of Management, Ahmedabad, India.
  • Mishra, M. and Banerjee, M. (2015), “Retail supply chain management practices in India: Key priorities for competitive advantage and firm performance – A business intelligence perspective”, in 6th IIMA conference on “Marketing in emerging economies", Ahmedabad, India, 7-9 January, Indian Institute of Management, Ahmedabad, India.
  • Mishra, M. and Mohanty, S. (2012), “Perceptual mapping of corporate brand personality based on corporate social responsibility communication”, in National conference on “Corporate social responsibility: Issues in implementation", Bhubaneswar Odisha, 9-11 February, Xavier Institute of Management, Bhubaneswar Odisha.
  •  For all publications click here

 

Manit  Mishra

Seminar Presentations:

  • Presented research paper entitled, “Trust brings out the best in millennials?” at the International Conference on “Issues and Challenges of business in emerging economy” jointly organized by Birla Global University, Bhubaneswar and University of Ljubljana, Slovenia, Europe on 11-12 January 2019.
  • Presented research paper entitled, “Metrication of perception, behavior, and firm performance: A theorization” at the International Conference on “India and China: Economic, social and cultural perspectives” jointly organized by Sichuan Academy of Social Science (SASS), Chengdu, China and IMI Bhubaneswar on 14-15 December 2018.
  • Presented research paper entitled, “Testing the moderation effects on Gartner’s customer relationship management practices and customer acquisition” at the 4th Global Business Environment International Conference on “Industry 4.0: Business beyond Boundaries” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 07-08 December 2018.
  • Presented research paper entitled, “Investigating CRM’s influence on customer acquisition: A structural equation modeling approach” at the Second Annual Conference on “Banking and Finance: Towards a sustainable financial system” organized by IMI Bhubaneswar on 24-25 August 2018 at IMI Bhubaneswar.
  • Presented research paper entitled, “Innovation in management education: A kaleidoscopic view” at the International Conference on “Quality education in federal Nepal” organized by Higher Institutions and Secondary Schools’ Association Nepal (HISSAN) on 23-24 February 2018 at Kathmandu, Nepal.
  • Presented research paper entitled, “The impact of customer relationship management (CRM) practices on customer satisfaction” at the International Conference on “Drifts in business, governance, and societal values: Conflicts and challenges” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 08-09 December 2017.
  • Presented research paper entitled, “Materialism & risk tolerance: A proposition” at the Annual Banking and Finance Conference on “Changing contours of Indian financial system” organized by IMI Bhubaneswar on 18-19 August 2017 at IMI Bhubaneswar.
  • Presented research paper entitled, “Investigation of moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance of retail investors” at the International Conference on “Innovation, Market Competition and Economic Development” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 09-10 December 2016.
  • Presented research paper entitled, “A moderated mediation modeling of materialism in Asian socio-cultural milieu” at the International Conference on “India, China and the new World Order: Economic, Social and Cultural Dimensions” jointly organized by Sichuan Academy of Social Science (SASS), Chengdu, China and IMI Bhubaneswar on 26-27 November 2016.

 

Manit  Mishra

Activities:

  •  Marketing Research
  •  Customer Analytics
  •  Multivariate Modeling

 

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