Faculty Details

Rohit Vishal  Kumar

Marketing, Strategy and General Management
Associate Professor
Type of association

Rohit Vishal  Kumar

  •  Ph.D.: from University of Calcutta
  •  MBA(Marketing): from IISWBM, Kolkata
  •  MA (Economics): from CESP, JNU, New Delhi
  •  B.Sc. (Economics Honors): from St. Xavier’s College, Kolkata

Rohit Vishal  Kumar

Prof. Rohit Vishal Kumar did his schooling from Ram Krishna Mission Ashram Vidyalaya, Narendrapur (WB) and his plus two (+2) from Ram Krishna Mission Residential College, Narendrapur (WB) in the stream of Humanities. He did his graduation from St. Xavier’s College Kolkata and then did his MA in Economics from Centre for Economic Studies and Planning (CESP) Jawaharlal Nehru University, New Delhi. He shifted focus and joined Indian Institute of Social Welfare and Business Management (IISWBM) Kolkata to do his MBA in the area of Marketing. He was picked up by Indica Research Private Limited from campus and then for the next three years he worked in the Marketing Research Sector with various clients and organizations. He worked in ORG-MARG Research Limited, New Delhi and TNS-MODE, Kolkata and has handled clients like ITC Limited, TATA Steel, Bengal Ambuja Realty, ABP Group, Eveready Industries, Smithkline Beecham and Maruti Udyog Limited.

Given his Economics, Marketing and Research combination and his love for reading, he jumped ship to join academics when his alma mater came calling. In 2001 he joined IISWBM Kolkata as Research Associate and within one year he was promoted to Lecturer. In 2003 he registered for his Doctorate with the University of Calcutta and was awarded the degree in 2007. His topic of doctoral research work was “Lifestyle and Psychographic Segmentation & Classification of Metropolitan Consumers in India for Effective Marketing”. In 2006 he joined Xavier Institute of Social Service (XISS) Ranchi as Reader and was promoted to Associate Professor in 2009. In 2016 he joined International Management Institute (IMI) Bhubaneswar as Associate Professor in the area of Marketing.

In his free time Dr. Kumar loves to play with computers and read novels. He is well versed in statistical softwares like R, SPSS, Systat, & Statistica; Data Mining Softwares like WEKA and typesetting languages like LaTeX. His technical document “Making Friends with LaTeX (MFwL)” is available at CTAN Repositories worldwide.

Rohit Vishal  Kumar

Rohit Vishal  Kumar


  •  Kumar, R. V. (2018). Classroom 4.0: Understanding the new battleground. Paper presented at the 4th International IMI Bhubaneswar EGADE Business School Global Business Environment Conference, Bhubaneswar, India.
  •  Kumar, R. V. (2018). Impact of Indian Festivals on Imports from China: An Exploratory Study. Paper presented at the IMI-SASS Conference on India and China: Economic, Social and Cultural Perspectives, Bhubaneswar, India.
  •  Kumar, R. V. (2018). Time Series Decomposition and X-12-ARIMA: Model and Software. Paper presented at the 2nd Annual Conference of Banking and Finance, International Management Institute Bhubaneswar.
  •  Kumar, R. V., Bhattacharya, S., & Dutta, A. K. (2017). Rethinking Marketing Management Pedagogy: An Alumni’s Opinion Based Study. Paper presented at the IIMI-NASMEI Summer Marketing Conference, 2017, IIM Indore, India.
  •  Kumar, R. V. (2017). Exploratory Study on Colour Use Across Cultures In Advertising. Paper presented at the IMI SASS Annual Conference, Chengdu, China.
  •  Kumar, R. V., & Sharma, P. (2017). Understanding Mutual Fund Investments: A Tree Based Analysis. Paper presented at the 1st Annual Conference of Banking and Finance 2017, IMI Bhubaneswar, India.
  •  Dubey, A. K., & Kumar, R. V. (2016). Understanding the Motivations Of Distributor Sales Executive In The Telecom Sector: An Exploratory PLS-SEM Analysis. Paper presented at the International Conference on Innovation, Market Competition & Economic Development, IMI Bhubaneswar, India.
  •  Kumar, R. V. (2016). A note on Color Psychology of Indian and Chinese Culture and Possible Impact on Advertising. Paper presented at the International Conference on India China and the New World Order: Economic Social and Cultural Dimensions, IMI Bhubaneswar, India.
  •  Kumar, R. V., Bhattacharyya, S., & Dutta, A. (2016). Exploring Kapferer’s Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters. Paper presented at the International Conference on Innovation, Market Competition & Economic Development, IMI Bhubaneswar, India.
  •  Bhattacharyya, S., Dutta, A., & Kumar, R. V. (2014). Using social networking better marketing communication in different organised and unorganised sector. Paper presented at the National Conference on Managing Unorganised Sector in India, MNIIT, Allahabad, India.
  •  Kumar, A., Kumar, R. V., Gupta, V. K., Prasad, S. K., & Minz, A. (2013). Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India. Paper presented at the XISS-AICTE International Conference on Governance of Commons and Livelihood Security, Ranchi, Jharkhand.
  •  Kumar, R. V. (2013). Green Marketing and the 4P’s: A Discussion. Paper presented at the 6th International Congress Environmental Research, Aurangabad, Maharashtra, India.
  •  Tigga, A. E., Kumar, R. V., & Pathak, P. (2011). Inducing greater responsibilities in the today’s business managers: A serious challenge to business education in the present era of globalization. Paper presented at the AIMA – National Research Conference, New Delhi, India.


Rohit Vishal  Kumar

Membership Of Professional Bodies

  •  Member of AIMS International, USA & India.
  •  Associate Member (Life) of Rural Marketing Association of India (RMAI).


Editorial Board

  •  Kindler – the Journal of Army School of Management, Kolkata (ISSN: 0973-0486).
  •  International Journal of Business Analytics and Intelligence (ISSN: 2321-1857).


Docotral Guidance

  •  Amar Eron Tigga, Assistant Professor, XISS, Ranchi in Ph.D. Topic “Dynamics of B-School Branding: A study with reference to Jharkhand State” registered at ISM, Dhanbad [2008 Registered; Completed 2014 August].
  •  Ajitabh Kumar Dubey, Regional Manager, TATA Docomo, Ranchi in Ph.D. Topic “Impact of People Management on Effectiveness of Distribution Channel Management”, registered at ICFAI University Jharkhand [2014 Registered: Supervisor, In-Process].
  •  Jaya Beri, in Ph.D. Topic “Role of Internet in Purchase Decision of Teenagers in Patna and Ranchi”, registered at ICFAI University Jharkhand [2016 Registered: Supervisor, In-Process].