Dr. Rahul Gupta Choudhury is an Associate Professor of Marketing in International Management Institute (IMI), Bhubaneswar. He has fourteen years of experience in the corporate sector and another fourteen years of experience in academics. Dr. Choudhury has worked in very large corporates as well multinationals in sales and marketing as well as supply chain management. He has taught and trained MBA students as well as executives in some very reputed private business schools in the country. He is a chemical engineer from NIT, Durgapur and did his PGDM from IIM, Lucknow; he was also a Fulbright scholar in Carnegie Mellon University, USA. He has published many research papers in reputed national and international journals. He has presented papers in national and international conferences, both in India as well as abroad. His Ph.D. is in the area of marketing strategy which continues to be his major area of interest in research. He is also very keen on research related to consumer behavior as well as sales and distribution.