CLUEMINATI 2.0 – A BRAND TREASURE HUNT

There is a treasure hidden at every rainbow’s end! To live the spirit, Colosseum - The marketing club of IMI Bhubaneswar, organized a unique Treasure Hunt Clueminati, for the students. As the clock struck 9, all the students from the respective teams gathered in the Amphitheatre and were briefed about the rules and regulations. The teams were then sent off to find the pieces of the brand name across the IMI Bhubaneswar campus. A total of 100 participated in teams of four to six. Each clue was associated with a common brand name. The literary clues engaged the language prowess of the students. The students had to put the clues together to present a creative brand name. The activity witnessed experiential learning of various corporate skills such as Teamwork and Dynamics, Leadership Skills, Time Management, Goal Accomplishment, Creativity, and the Art of Presentation. The whole event was coordinated by the marketing club members. The winners were Neelesh Saha, Rishu Raj, Abhijeet Nath, Sajjad Naiar, Nishant Nayan, and Sarfaraj Nawaj Ansari. Such activities are regular at IMI Bhubaneswar... Overall, the activity was a fun event, and all the participants alongside the audience enjoyed it.