THE TRUMP CARD
The political season in America is going on and it’s getting hot day by day. Let it be Republican Party or Democratic Party, both are using every marketing strategy and leaving no stones unturned to grab the white house chair. What impresses everyone is the marketing strategy adopted by Donald Trump – you can love him, hate him, but for sure you will learn a lot from him. This Reality show star cum Businessman cum Politician has the ability to draw a large number of the crowd by his mesmerised and unfiltered speech. When we launch a new product, we go for very clear and detailed explanation of the product but this guy prefers to keep it vague. Goodson described six basics principle to make your product king in its domain. First, to keep a simple message that can be understood by everyone. Second, identify your target audience and appeal to them only. Third, to become popular, take a stand in controversial issues and debates. Fourth, if you don’t have a competitor, create one. Fifth, a charismatic leader to get your message delivered. Sixth, find different ways to intimidate the opposition. Trump is a devoted follower of all these principles. He is the most voted candidate among Republican Party and hence slowly and steady, coming one step closer to the white house.