Specialization : Marketing, Strategy and General Management
Designation : Associate Professor
Email : [email protected]
Date of Joining : 16-05-2012
Nature of Association : Regular
Ph.D. Scholars under Guidance
Association with Professional Bodies
Date of Joining: 16-05-2012
Association with IMI-B: Regular
Dr. Manit Mishra is Associate Professor (Marketing & Quantitative Techniques) at International Management Institute (IMI), Bhubaneswar, Odisha, India. He has completed his Ph.D. in Business Administration from Utkal University, Bhubaneswar, Odisha, India. His teaching expertise includes Marketing Analytics, Marketing Research, Business Analytics, and Consumer Behavior. His areas of research interest are behavioral modelling and methodological research. He has published research papers in reputed journals such as Psychology & Marketing [Wiley]; Journal of Retailing and Consumer Services [Elsevier]; Journal of Purchasing and Supply Management [Elsevier]; International Journal of Retail & Distribution Management [Emerald]; and Journal of Marketing Analytics [Springer], besides other publications. Overall, he has four ABDC “A” category research publications. He is actively involved in conducting training in CRM, persuasion skills, multivariate data analysis and structural equation modelling (SEM) in IMI Bhubaneswar and at various other institutions of repute such as IMI New Delhi & IIT Kharagpur. He is also Associate Editor of the journal Global Business Review (A SCOPUS indexed ABDC “C” category journal), published by SAGE and is a member of the Editorial Board of Journal of Business Competition & Growth (An Inderscience journal). He has received funding for various projects from ICSSR and AICTE.
Ali, S., Mishra, M., & Javed, H.M.U. (2021). The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping. International Journal of Retail & Distribution Management. (2019 JCR I.F. = 2.321; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1108/IJRDM-07-2020-0272].
Alaparthi, S., & Mishra, M. (2021). BERT: a sentiment analysis odyssey. Journal of Marketing Analytics. (ABDC “C” category; SCOPUS indexed). [DOI: 10.1057/s41270-021-00109-8]
Behl, R., & Mishra, M. (2020). COVID-19 and India: what next? Information Discovery and Delivery. (WoS-ESCI indexed; ABDC “C” category; SCOPUS indexed). [DOI: 10.1108/IDD-08-2020-0098]
Behl, R., & Mishra, M. (2020). COVID-19 Lifecycle: Predictive Modelling of States in India. Global Business Review, 21(4), 883-891. (WoS-ESCI indexed; ABDC “C” category; SCOPUS indexed). [DOI: 10.1177/0972150920934642]
Mishra, M. & Banerjee, M. (2019). Non-coercive influence: Scale development and validation based on resource and relational paradigms. Journal of Purchasing & Supply Management, 25(3) (2018 JCR I.F. = 3.089; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1016/j.pursup.2018.04.001].
Das, S., Mishra, M., & Mohanty, P. K. (2019). Investigating the moderated mediation effect on customer relationship management and customer acquisition. International Journal of Electronic Customer Relationship Management, 12(2), 167-190. (ABDC “C” category; SCOPUS indexed). [DOI: 10.1504/IJECRM.2019.104022]
Mishra, M. (2018). For Indian online shoppers, have saying and doing parted ways? Psychology & Marketing, 35(1), 5-19. (2017 JCR I.F. = 2.023; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1002/mar.21067]
Banerjee, M. & Mishra, M. (2017). Retail supply chain management practices in India: A business intelligence perspective. Journal of Retailing and Consumer Services, 34, 248-259 (2017 JCR I.F. = 2.919; ABDC “A” category; Indexed in SCOPUS). [DOI: 10.1016/j.jretconser.2015.09.009]
Mishra, M. (2016). Confirmatory factor analysis (CFA) as an analytical technique to assess measurement error in survey research: A review. Paradigm, 20(2), pp. 97-112. (ISSN: 0971-8907) [A SAGE publication for IMT, Ghaziabad; ICI indexed]
Mishra, M. & Mishra, S. (2016). Financial risk tolerance among Indian investors: A multiple discriminant modeling of determinants. Strategic Change: Briefings in Entrepreneurial Finance, 25(5), 485-500. (WoS–ESCI indexed; ABDC “C” category; Indexed in SCOPUS). [DOI: 10.1002/jsc.2075]
Mishra, M. (2015). Promoting oral health in rural India – The case of Pepsodent: An Analysis. Global Business Review, 16(3), 537-539. (WoS–ESCI indexed; ABDC “C” category). [DOI: 10.1177/0972150915569942]
Mishra, S. & Mishra, M. (2014). Financial Risk Tolerance: A Literature Review. Siddhant – A Journal of Decision Making, 14(1), 10-20 (ISSN 2231-0649).
Mishra, M. & Sahoo, S. C. (2013). Bajaj Auto Limited: Synergizing Product Engineering and Market Engineering Initiatives. Asian Case Research Journal, 17(2), 305-338 (ISSN: 0218-9275) (WoS–ESCI indexed; ABDC “C” category; Indexed in SCOPUS). [DOI: 10.1142/S0218927513500144]
Edited Book Contributions
Das, S., & Mishra, M. (2021). Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance. In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp. 41-50). Palgrave Macmillan, Cham. [DOI:10.1007/978-3-030-45521-7_3](ISBN 978-3-030-45521-7)
Das S., Mishra M., Mohanty P.K. (2020). Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition. In Rajagopal & R. Behl (Eds), Innovation, Technology, and Market Ecosystems (pp. 333-345). Palgrave Macmillan, Cham, (SCOPUS indexed) (ISBN 978-3-030-23009-8).
Das, S. & Mishra, M. (2019). The impact of customer relationship management (CRM) practices on customer satisfaction. In Rajagopal & R. Behl (Eds), Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges (pp. 43-54). Palgrave Macmillan, Cham, (SCOPUS indexed) (ISBN13: 9783319946122).
Conference Proceedings and Papers
Faculty Development & Corporate Training Programmes Conducted