Prof. Manit Mishra

Prof. Manit Mishra

Specialization : Marketing, Strategy and General Management

Designation : Professor

Email : [email protected]

Date of Joining : 16-05-2012

Nature of Association : Regular

  •  Ph.D: Utkal University, Odisha. MBA (Marketing) Agra University, U.P.,
  •   B.Sc. (Mathematics & Statistics): Agra University, U.P.

Activities:

  •  Marketing Research
  •  Customer Analytics
  •  Multivariate Modeling

 

Ph.D. Scholars under Guidance

  •  One scholar awarded Ph.D. in 2017-18.
  •  Two Ph.D. scholars currently under guidance.

 

Academic assignments

  •  Visiting faculty for International Management Institute, New Delhi (IMI) in the area of Business Statistics for PGDM-HR (2019-21)
  •  Visiting faculty for International Management Institute, New Delhi (IMI) in the area of Research Methodology: Structural Equation Modeling (SEM) for FPM (2013-14).
  •  Visiting faculty for Xavier Institute of Management, Bhubaneswar (XIMB) in the area of Marketing Research for PGDM and PGDM-PT Programmes (2013-14).
  •  Invited by Central Board of Secondary Education (CBSE), New Delhi as Subject Matter Expert on Retail Management for review of study material prepared under NVEQF norms.

 

Association with Professional Bodies

  •  Member, Indian Science Congress Association.

 

Dr. Manit Mishra is Dean-Research & Strategic Initiatives and Professor (Marketing & Quantitative Techniques) at International Management Institute (IMI), Bhubaneswar, Odisha, India. He has completed his Ph.D. in Business Administration from Utkal University, Bhubaneswar, Odisha, India. His teaching expertise includes Marketing Analytics, Marketing Research, Business Analytics, and Consumer Behavior. His areas of research interest are behavioral modelling and methodological research. He has published research papers in reputed journals such as Psychology & Marketing [Wiley]; Journal of Retailing and Consumer Services [Elsevier]; Journal of Purchasing and Supply Management [Elsevier]; International Journal of Retail & Distribution Management [Emerald]; and Journal of Marketing Analytics [Springer], besides other publications. Overall, he has four ABDC “A” category research publications. He is actively involved in conducting training in CRM, persuasion skills, multivariate data analysis and structural equation modelling (SEM) in IMI Bhubaneswar and at various other institutions of repute such as IMI New Delhi & IIT Kharagpur. He is also Associate Editor of the journal Global Business Review (A SCOPUS indexed ABDC “C” category journal), published by SAGE and is a member of the Editorial Board of Journal of Business Competition & Growth (An Inderscience journal). He has received funding for various projects from ICSSR and AICTE.

Journal Articles

  • Ali, S., Mishra, M., & Javed, H.M.U. (2021). The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping. International Journal of Retail & Distribution Management. (2019 JCR I.F. = 2.321; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1108/IJRDM-07-2020-0272].

  • Alaparthi, S., & Mishra, M. (2021). BERT: a sentiment analysis odyssey. Journal of Marketing Analytics. (ABDC “C” category; SCOPUS indexed). [DOI: 10.1057/s41270-021-00109-8]

  • Behl, R., & Mishra, M. (2020). COVID-19 and India: what next? Information Discovery and Delivery. (WoS-ESCI indexed; ABDC “C” category; SCOPUS indexed). [DOI: 10.1108/IDD-08-2020-0098]

  • Behl, R., & Mishra, M. (2020). COVID-19 Lifecycle: Predictive Modelling of States in India. Global Business Review21(4), 883-891. (WoS-ESCI indexed; ABDC “C” category; SCOPUS indexed). [DOI: 10.1177/0972150920934642]

  • Mishra, M. & Banerjee, M. (2019). Non-coercive influence: Scale development and validation based on resource and relational paradigms. Journal of Purchasing & Supply Management, 25(3) (2018 JCR I.F. = 3.089; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1016/j.pursup.2018.04.001].

  • Das, S., Mishra, M., & Mohanty, P. K. (2019). Investigating the moderated mediation effect on customer relationship management and customer acquisition. International Journal of Electronic Customer Relationship Management12(2), 167-190. (ABDC “C” category; SCOPUS indexed). [DOI: 10.1504/IJECRM.2019.104022]

  • Mishra, M. (2018). For Indian online shoppers, have saying and doing parted ways? Psychology & Marketing, 35(1), 5-19. (2017 JCR I.F. = 2.023; WoS-SSCI indexed; ABDC “A” category; SCOPUS indexed). [DOI: 10.1002/mar.21067]

  • Banerjee, M. & Mishra, M. (2017). Retail supply chain management practices in India: A business intelligence perspective. Journal of Retailing and Consumer Services, 34, 248-259 (2017 JCR I.F. = 2.919; ABDC “A” category; Indexed in SCOPUS). [DOI: 10.1016/j.jretconser.2015.09.009]

  • Mishra, M. (2016). Confirmatory factor analysis (CFA) as an analytical technique to assess measurement error in survey research: A review. Paradigm, 20(2), pp. 97-112. (ISSN: 0971-8907) [A SAGE publication for IMT, Ghaziabad; ICI indexed]

  • Mishra, M. & Mishra, S. (2016). Financial risk tolerance among Indian investors: A multiple discriminant modeling of determinants. Strategic Change: Briefings in Entrepreneurial Finance, 25(5), 485-500. (WoS–ESCI indexed; ABDC “C” category; Indexed in SCOPUS). [DOI: 10.1002/jsc.2075]

  • Mishra, M. (2015). Promoting oral health in rural India – The case of Pepsodent: An Analysis. Global Business Review, 16(3), 537-539. (WoS–ESCI indexed; ABDC “C” category). [DOI: 10.1177/0972150915569942]

  • Mishra, S. & Mishra, M. (2014). Financial Risk Tolerance: A Literature Review. Siddhant – A Journal of Decision Making, 14(1), 10-20 (ISSN 2231-0649).

  • Mishra, M. & Sahoo, S. C. (2013). Bajaj Auto Limited: Synergizing Product Engineering and Market Engineering Initiatives. Asian Case Research Journal, 17(2), 305-338 (ISSN: 0218-9275) (WoS–ESCI indexed; ABDC “C” category; Indexed in SCOPUS). [DOI: 10.1142/S0218927513500144]

 Books

  • Sahoo, S.C., Mishra, M. and Das, S.C. (2011), Marketing in Recession, CVRCE, Bhubaneswar, India.
  • Mishra, B. B. and Mishra, M. (2008), Retail Marketing, Vrinda Publications, New Delhi, India.

Edited Book Contributions

  • Das, S., & Mishra, M. (2021). Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance. In Rajagopal & R. Behl (Eds), Entrepreneurship and Regional Development (pp. 41-50). Palgrave Macmillan, Cham. [DOI:10.1007/978-3-030-45521-7_3](ISBN 978-3-030-45521-7)

  • Das S., Mishra M., Mohanty P.K. (2020). Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition. In Rajagopal & R. Behl (Eds), Innovation, Technology, and Market Ecosystems (pp. 333-345). Palgrave Macmillan, Cham, (SCOPUS indexed) (ISBN 978-3-030-23009-8).

  • Das, S. & Mishra, M. (2019). The impact of customer relationship management (CRM) practices on customer satisfaction. In Rajagopal & R. Behl (Eds), Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges (pp. 43-54). Palgrave Macmillan, Cham, (SCOPUS indexed) (ISBN13: 9783319946122).

 Conference Proceedings and Papers

  • Mishra, M. (2015), “A meta-analytic study of socially desirable responding (SDR) across Indian and Chinese cultures”, in International Conference on Sino-Indian Relation: Change and Development, Chengdu, Sichuan, China, 26-27 October, Sichuan Academy of Social Sciences, Chengdu, Sichuan, China.
  • Mishra, M. (2015), “Socially desirable responses as a source of method variance in research in Indian context. A critical review of literature and recommended statistical remedies”, in 6th IIMA conference on “Marketing in emerging economies", Ahmedabad, India, 7-9 January, Indian Institute of Management, Ahmedabad, India.
  • Mishra, M. and Banerjee, M. (2015), “Retail supply chain management practices in India: Key priorities for competitive advantage and firm performance – A business intelligence perspective”, in 6th IIMA conference on “Marketing in emerging economies", Ahmedabad, India, 7-9 January, Indian Institute of Management, Ahmedabad, India.
  • Mishra, M. and Mohanty, S. (2012), “Perceptual mapping of corporate brand personality based on corporate social responsibility communication”, in National conference on “Corporate social responsibility: Issues in implementation", Bhubaneswar Odisha, 9-11 February, Xavier Institute of Management, Bhubaneswar Odisha.
  •  For all publications click here

 

Seminar Presentations:

  • Presented research paper entitled, “Trust brings out the best in millennials?” at the International Conference on “Issues and Challenges of business in emerging economy” jointly organized by Birla Global University, Bhubaneswar and University of Ljubljana, Slovenia, Europe on 11-12 January 2019.
  • Presented research paper entitled, “Metrication of perception, behavior, and firm performance: A theorization” at the International Conference on “India and China: Economic, social and cultural perspectives” jointly organized by Sichuan Academy of Social Science (SASS), Chengdu, China and IMI Bhubaneswar on 14-15 December 2018.
  • Presented research paper entitled, “Testing the moderation effects on Gartner’s customer relationship management practices and customer acquisition” at the 4th Global Business Environment International Conference on “Industry 4.0: Business beyond Boundaries” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 07-08 December 2018.
  • Presented research paper entitled, “Investigating CRM’s influence on customer acquisition: A structural equation modeling approach” at the Second Annual Conference on “Banking and Finance: Towards a sustainable financial system” organized by IMI Bhubaneswar on 24-25 August 2018 at IMI Bhubaneswar.
  • Presented research paper entitled, “Innovation in management education: A kaleidoscopic view” at the International Conference on “Quality education in federal Nepal” organized by Higher Institutions and Secondary Schools’ Association Nepal (HISSAN) on 23-24 February 2018 at Kathmandu, Nepal.
  • Presented research paper entitled, “The impact of customer relationship management (CRM) practices on customer satisfaction” at the International Conference on “Drifts in business, governance, and societal values: Conflicts and challenges” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 08-09 December 2017.
  • Presented research paper entitled, “Materialism & risk tolerance: A proposition” at the Annual Banking and Finance Conference on “Changing contours of Indian financial system” organized by IMI Bhubaneswar on 18-19 August 2017 at IMI Bhubaneswar.
  • Presented research paper entitled, “Investigation of moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance of retail investors” at the International Conference on “Innovation, Market Competition and Economic Development” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 09-10 December 2016.
  • Presented research paper entitled, “A moderated mediation modeling of materialism in Asian socio-cultural milieu” at the International Conference on “India, China and the new World Order: Economic, Social and Cultural Dimensions” jointly organized by Sichuan Academy of Social Science (SASS), Chengdu, China and IMI Bhubaneswar on 26-27 November 2016.

 

Teaching Interests

  •  Business Analytics
  •  Marketing Analytics
  •  Marketing Research
  •  Consumer Behaviour
  •  Customer Relationship Management
  •  Machine Learning using R & Python
  •  Business Statistics

 

Research Interests

  •  Hedonic consumption behavior
  •  Statistical Modelling
  •  Marketing instrument validation
  •  Multivariate consumer behavioural analysis

 

Faculty Development & Corporate Training Programmes Conducted

  • Offered sessions entitled “Understanding and persuading customers” and “Customer relationship management” during 3-day MDP (07-09 January 2019) on “Capacity building of corporate executives for managerial excellence” for Executives of Metals & Minerals Trading Corporation of India Ltd. (MMTC) held at IMI Bhubaneswar. 
  • Offered sessions entitled “Consumer behavior” and “Customer satisfaction” during 2-day MDP (19-20 February 2018) on “Building corporate strategy for managerial excellence” for Executives of Metals & Minerals Trading Corporation of India Ltd. (MMTC) held at IMI Bhubaneswar.
  • Organized and conducted AICTE sponsored FDP on “Multivariate Data Analysis for Advanced Research” for 50 participants from across the country during 03-16 December 2017.
  • Organized and conducted workshop on “Structural Equation Modelling for Research” at IMI, Bhubaneswar on 23-24 September 2016.
  • Offered sessions during 12-week MDP (07 December 2015 - 26 February 2016) on “Marketing & Sales Management” for personnel of Indian Armed Forces (Army, Navy and Air force) sponsored by Directorate General Resettlement (DGR), Ministry of Defence held at IMI Bhubaneswar.