Faculty Details

Prof. Manit Mishra

Specialization : Marketing

Designation : Associate Professor

Email : manit.mishra@imibh.edu.in

Date of Joining : 16-05-2012

Nature of Association : Regular

Ph.D. Utkal University, Odisha.
MBA (Marketing), Agra University, U.P.
B.Sc. (Mathematics & Statistics), Agra University, U.P.

  • Marketing Research
  • Customer Analytics
  • Multivariate Modeling

Date of Joining: 16-05-2012

Association with IMI-B: Regular


Profile:

Dr. Manit Mishra is Associate Professor (Marketing & Quantitative Techniques) at International Management Institute (IMI), Bhubaneswar, Odisha, India. He has completed his Ph.D. in Management from Utkal University, Bhubaneswar, Odisha, India. His teaching expertise includes Marketing Research, Business Analytics, Consumer Behavior, and Customer Relationship Management (CRM). His areas of research interest are behavioral modelling and methodological research. He has published research papers in top journals such as Psychology & Marketing [Wiley]; Journal of Retailing and Consumer Services [Elsevier]; Journal of Purchasing and Supply Management [Elsevier]; and, Asian Case Research Journal [World Scientific], besides other publications. Overall, he has two SSCI indexed and two ABDC “A” category research publications. He is actively involved in conducting training sessions in CRM, multivariate data analysis and structural equation modelling (SEM) in IMI Bhubaneswar and at various other institutions of repute such as IMI New Delhi & IIT Kharagpur. He is also Associate Editor of the journal Global Business Review (A SCOPUS indexed journal categorized “C” as per ABDC), published by SAGE and is a member of the Editorial Board of Journal of Business Competition & Growth (An Inderscience journal). He has received funding for various research projects from ICSSR and AICTE.

Journal Article

Mishra, M. & Banerjee, M. (2019). Non-coercive influence: Scale development and validation based on resource and relational paradigms. Journal of Purchasing & Supply Management, 25(3), 1-11 (An Elsevier Publication with 2017 Journal Citation Report – Clarivate Analytics Impact Factor = 3.667; Web of Science - SSCI indexed; “B” category in ABDC Journal Quality List; SCOPUS indexed). [DOI: 10.1016/j.pursup.2018.04.001].

Mishra, M. (2018). For Indian online shoppers, have saying and doing parted ways? Psychology & Marketing, 35(1), 5-19. (A Wiley Publication with 2017 Journal Citation Reports – Clarivate Analytics Impact Factor = 2.023; Web of Science - SSCI indexed; “A” category in ABDC Journal Quality List; SCOPUS indexed). [DOI: 10.1002/mar.21067]

Banerjee, M. & Mishra, M. (2017). Retail supply chain management practices in India: A business intelligence perspective. Journal of Retailing and Consumer Services, 34, 248-259 (ISSN: 0969-6989) (An Elsevier publication with 2017 Journal Citation Reports – Clarivate Analytics Impact Factor = 2.919; An “A” category journal in ABDC Journal Quality List; Indexed in SCOPUS)

Mishra, M. (2016). Confirmatory factor analysis (CFA) as an analytical technique to assess measurement error in survey research: A review. Paradigm, 20(2), pp. 97-112. [A SAGE publication for IMT, Ghaziabad].

Mishra, M. & Mishra, S. (2016). Financial risk tolerance among Indian investors: A multiple discriminant modeling of determinants. Strategic Change: Briefings in Entrepreneurial Finance, 25(5), 485-500. [A Wiley publication; A “C” category journal in ABDC List; SCOPUS indexed].

Mishra, M. (2015). Promoting oral health in rural India – The case of Pepsodent: An Analysis. Global Business Review, 16(3), 537-539 [A SAGE publication for IMI, New Delhi; A “C” category journal in ABDC List].

Mishra, S. & Mishra, M. (2014). Financial Risk Tolerance: A Literature Review. Siddhant – A Journal of Decision Making, 14(1), 10-20 (ISSN 2231-0649).

Mishra, M. & Sahoo, S. C. (2013). Bajaj Auto Limited: Synergizing Product Engineering and Market Engineering Initiatives. Asian Case Research Journal, 17(2), 305-338 [A World Scientific publication for NUS, Singapore; A “C” category journal in ABDC List].

Mishra, M. & Mohanty S. (2013). Impact of Corporate Social Responsibility Communication on Corporate Brand Personality Assessment. IUP Journal of Management Research, 11(4), 26-38.

Mishra, M & Mohapatra, S. (2011). A bi-sample and bi-method investigation of materialism in Indian context. International Journal of Development and Social Research, 2(2), 51-64.

Mishra, M. (2011). Assessment of influence of materialistic values on consumption innovativeness. Indian Journal of Marketing, 41(9), 23-30 [SCOPUS indexed].

Mishra, M. & Mishra, B. B. (2011). A quantitative assessment of materialistic value and its relationship with consumer behaviour in Indian culture.  IUP Journal of Marketing Management, 10(2), 33-53.

Mishra, M. (2010). Materialism: Construct conceptualisation and operationalisation. Indian Journal of Marketing, 40(4), 3-9 and 65 (ISSN 0973-8703). [SCOPUS indexed].

Mishra, M. (2009). Measurement in Marketing: A study on construct validation with special reference to multitrait-multimethod (MTMM) matrix. Indian Journal of Marketing, 39(7), 9-15 [SCOPUS indexed].

Books

Sahoo, S.C., Mishra, M. and Das, S.C. (2011), Marketing in Recession, CVRCE, Bhubaneswar, India.

Mishra, B. B. and Mishra, M. (2008), Retail Marketing, Vrinda Publications, New Delhi, India.

Edited Book Contributions

Das, S. & Mishra, M. (2019). The impact of customer relationship management (CRM) practices on customer satisfaction. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, Rajagopal and R. Behl (Eds.), Palgrave Macmillan, Hershey, Pennsylvania, p. 43-54 (SCOPUS indexed) (ISBN13: 9783319946122).

Mishra, S. & Mishra, M. (2018). Investigation of moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance of retail investors. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, Rajagopal and R. Behl (Eds.), IGI Global Publishers, Hershey, Pennsylvania, p. 122-135 (ISBN13: 9781522548324).

Mishra, M. (2016). A discussion on Indian consumers’ hedonic and non-hedonic values. Business Analytics and Cyber Security Management in Organizations, Rajagopal and R. Behl (Eds.), IGI Global Publishers, Hershey, Pennsylvania, p. 246-255 (ISBN13: 978-15-2250-902-8).

Conference Proceedings and Papers

Mishra, M. (2015), “A meta-analytic study of socially desirable responding (SDR) across Indian and Chinese cultures”, in International Conference on Sino-Indian Relation: Change and Development, Chengdu, Sichuan, China, 26-27 October, Sichuan Academy of Social Sciences, Chengdu, Sichuan, China.

Mishra, M. (2015), “Socially desirable responses as a source of method variance in research in Indian context. A critical review of literature and recommended statistical remedies”, in 6th IIMA conference on “Marketing in emerging economies", Ahmedabad, India, 7-9 January, Indian Institute of Management, Ahmedabad, India.

Mishra, M. and Banerjee, M. (2015), “Retail supply chain management practices in India: Key priorities for competitive advantage and firm performance – A business intelligence perspective”, in 6th IIMA conference on “Marketing in emerging economies", Ahmedabad, India, 7-9 January, Indian Institute of Management, Ahmedabad, India.

Mishra, M. and Mohanty, S. (2012), “Perceptual mapping of corporate brand personality based on corporate social responsibility communication”, in National conference on “Corporate social responsibility: Issues in implementation", Bhubaneswar Odisha, 9-11 February, Xavier Institute of Management, Bhubaneswar Odisha.

For all publications click here

 

Seminar Presentations

  • Presented research paper entitled, “Trust brings out the best in millennials?” at the International Conference on “Issues and Challenges of business in emerging economy” jointly organized by Birla Global University, Bhubaneswar and University of Ljubljana, Slovenia, Europe on 11-12 January 2019.

  • Presented research paper entitled, “Metrication of perception, behavior, and firm performance: A theorization” at the International Conference on “India and China: Economic, social and cultural perspectives” jointly organized by Sichuan Academy of Social Science (SASS), Chengdu, China and IMI Bhubaneswar on 14-15 December 2018.

  • Presented research paper entitled, “Testing the moderation effects on Gartner’s customer relationship management practices and customer acquisition” at the 4th Global Business Environment International Conference on “Industry 4.0: Business beyond Boundaries” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 07-08 December 2018.

  • Presented research paper entitled, “Investigating CRM’s influence on customer acquisition: A structural equation modeling approach” at the Second Annual Conference on “Banking and Finance: Towards a sustainable financial system” organized by IMI Bhubaneswar on 24-25 August 2018 at IMI Bhubaneswar.

  • Presented research paper entitled, “Innovation in management education: A kaleidoscopic view” at the International Conference on “Quality education in federal Nepal” organized by Higher Institutions and Secondary Schools’ Association Nepal (HISSAN) on 23-24 February 2018 at Kathmandu, Nepal.

  • Presented research paper entitled, “The impact of customer relationship management (CRM) practices on customer satisfaction” at the International Conference on “Drifts in business, governance, and societal values: Conflicts and challenges” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 08-09 December 2017.

  • Presented research paper entitled, “Materialism & risk tolerance: A proposition” at the Annual Banking and Finance Conference on “Changing contours of Indian financial system” organized by IMI Bhubaneswar on 18-19 August 2017 at IMI Bhubaneswar.

  • Presented research paper entitled, “Investigation of moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance of retail investors” at the International Conference on “Innovation, Market Competition and Economic Development” jointly organized by EGADE Business School, Mexico and IMI Bhubaneswar on 09-10 December 2016.

  • Presented research paper entitled, “A moderated mediation modeling of materialism in Asian socio-cultural milieu” at the International Conference on “India, China and the new World Order: Economic, Social and Cultural Dimensions” jointly organized by Sichuan Academy of Social Science (SASS), Chengdu, China and IMI Bhubaneswar on 26-27 November 2016.

Ph.D. Scholars under Guidance

  • One scholar awarded Ph.D. in 2017-18.
  • Two Ph.D. scholars currently under guidance.

Academic assignments

  • Visiting faculty for International Management Institute, New Delhi (IMI) in the area of Business Statistics for PGDM-HR (2019-21)
  • Visiting faculty for International Management Institute, New Delhi (IMI) in the area of Research Methodology: Structural Equation Modeling (SEM) for FPM (2013-14).
  • Visiting faculty for Xavier Institute of Management, Bhubaneswar (XIMB) in the area of Marketing Research for PGDM and PGDM-PT Programmes (2013-14).
  • Invited by Central Board of Secondary Education (CBSE), New Delhi as Subject Matter Expert on Retail Management for review of study material prepared under NVEQF norms. 

Association with Professional Bodies

  •     Member, Indian Science Congress Association.
Teaching Interests
  • Business Analytics
  • Marketing Analytics
  • Marketing Research
  • Consumer Behaviour
  • Customer Relationship Management
  • Research Methodology
  • Business Statistics

Research Interests

  • Hedonic consumption behavior
  • Statistical Modelling
  • Marketing instrument validation
  • Multivariate consumer behavioural analysis

Faculty Development & Corporate Training Programmes Conducted

  • Offered sessions entitled “Understanding and persuading customers” and “Customer relationship management” during 3-day MDP (07-09 January 2019) on “Capacity building of corporate executives for managerial excellence” for Executives of Metals & Minerals Trading Corporation of India Ltd. (MMTC) held at IMI Bhubaneswar. 

  • Offered sessions entitled “Consumer behavior” and “Customer satisfaction” during 2-day MDP (19-20 February 2018) on “Building corporate strategy for managerial excellence” for Executives of Metals & Minerals Trading Corporation of India Ltd. (MMTC) held at IMI Bhubaneswar.

  • Organized and conducted AICTE sponsored FDP on “Multivariate Data Analysis for Advanced Research” for 50 participants from across the country during 03-16 December 2017.

  • Organized and conducted workshop on “Structural Equation Modelling for Research” at IMI, Bhubaneswar on 23-24 September 2016.

  • Offered sessions during 12-week MDP (07 December 2015 - 26 February 2016) on “Marketing & Sales Management” for personnel of Indian Armed Forces (Army, Navy and Air force) sponsored by Directorate General Resettlement (DGR), Ministry of Defence held at IMI Bhubaneswar.