Specialization : Marketing, Strategy and General Management
Designation : Associate Professor
Email : [email protected]
Date of Joining : 16-05-2012
Nature of Association : Regular
Ph.D. Scholars under Guidance
Association with Professional Bodies
Date of Joining: 16-05-2012
Association with IMI-B: Regular
Dr. Manit Mishra is Associate Professor (Marketing & Quantitative Techniques) at International Management Institute (IMI), Bhubaneswar, Odisha, India. He has completed his Ph.D. in Management from Utkal University, Bhubaneswar, Odisha, India. His teaching expertise includes Marketing Analytics, Marketing Research, Business Analytics, Consumer Behavior, and Customer Relationship Management (CRM). His areas of research interest are behavioral modelling and methodological research. He has published research papers in top journals such as Psychology & Marketing [Wiley]; Journal of Retailing and Consumer Services [Elsevier]; Journal of Purchasing and Supply Management [Elsevier]; and, Asian Case Research Journal [World Scientific], besides other publications. Overall, he has two SSCI indexed and three ABDC “A” category research publications. He is actively involved in conducting training sessions in CRM, multivariate data analysis and structural equation modelling (SEM) in IMI Bhubaneswar and at various other institutions of repute such as IMI New Delhi & IIT Kharagpur. He is also Associate Editor of the journal Global Business Review (A SCOPUS indexed journal categorized “C” as per ABDC), published by SAGE and is a member of the Editorial Board of Journal of Business Competition & Growth (An Inderscience journal). He has received funding for various research projects from ICSSR and AICTE.
Sahoo, S.C., Mishra, M. and Das, S.C. (2011), Marketing in Recession, CVRCE, Bhubaneswar, India.
Mishra, B. B. and Mishra, M. (2008), Retail Marketing, Vrinda Publications, New Delhi, India.
Edited Book Contributions
Conference Proceedings and Papers
Faculty Development & Corporate Training Programmes Conducted