Ninja Electric is a start-up incubated at IMI Bhubaneswar by three friends- Srinath, Ananya and Shashank.

Mr. Paluri Sai Srinath graduated from Manipal Institute of Technology with a major in Electrical and Electronics Engineering. His enthusiasm towards electric vehicles has inspired him to start Ninja Electric.

Ms. Ananya Kaushik comes with an inclusive understanding and application of business principles.

Mr. Shashank Upadhyay is highly skilled in managing business operations to keep the start-up functional.

Ninja Electric assists customers in finding electric vehicles that are right for them. Expert evaluations, complete specs and pricing, comparisons, as well as videos and photographs of all E-car manufacturers and models available in India, are all available on its website and app.

Ninja Electric is yet to release a number of new features that will allow consumers to obtain a hands-on experience with the E-car before visiting a dealer showroom. Feel The Car, a 360-degree interior/exterior view with sounds of the car and video explanations of features; search and comparison by make, model, price, and features; and current deals and promotions in all cities are among them.

The objective is to create a full ecosystem for customers, E-car manufacturers, dealers, and connected companies, allowing customers to control their whole ownership experience, including accessories, tyres, batteries, insurance, and roadside support, in addition to purchasing and selling automobiles.