26th January 2018, on the eve of Republic Day, the Branding committee of IMI- Bhubaneswar organized a Nukkad Natak concentrating on “Cyber Crime and Prevention”. The sole objective of this event is to create awareness about the social media and what are the do’s and don’ts people should be care about while using cyber facility. The entire branding committee members along with other active participants gathered at Pantaloons, organized themselves to perform according to the script, drawing attention of the crowd. This event helped us in projecting and positioning the image of our institute in the mind of common people. The event concluded with few accolades from the people who are our Audience. As a management student this event helped many of us in overcoming the fear of Public speaking and public performance.