Successful marketing tactics for small businesses:

Dr. Amit Shrivastava
Marketing, Strategy and General Management

Modern disruptive technologies are changing the digital world. Organizations of all sizes utilize these technologies in conjunction with digital marketing tactics to remain ahead of the competition. Businesses across all sectors want to maximize sales and returns on investment (ROI) while incurring the minimum acquisition costs (CPA).

While there are many digital marketing tactics that organisations may use to reach their objectives, there is a widespread misconception that the micro, small, and medium-sized enterprise (MSME) sector cannot profit from these strategies. This is far from the truth, though. Any size firm, no matter how little or large, can and must employ these tactics to develop and flourish in the marketplace.

According to their requirements and capabilities, many MSMEs experiment with applying various online marketing tactics including blogging, email, and social networking. Since no one can predict which combination of methods will be successful in the realm of digital marketing, constant innovation and consistency are essential. MSMEs must always try out new strategies for various methods because no one can guarantee the success of any one technique.

Let's examine some of the most effective marketing tactics that may aid in the growth of your company in the desired direction.

Be available online constantly You must set up profiles on each of the social media sites—including Instagram, Facebook, Twitter, and others—in order to be able to accomplish this. Maintain your contact information there so that individuals may contact you at any time, allowing you to create leads even while you are sleeping.

Obviously, you shouldn't use these platforms to replace your offline marketing efforts, which may include banners, hoardings, print advertisements, and sponsorship.

Writing about your product or service

Many MSMEs claim they lack the skills necessary to create blogs. Concerns regarding their blog writing abilities are unnecessary. All that is necessary is for you to produce a brief essay explaining your offerings and how they will help your clients. Continue posting the article on social media with various photographs and slight adjustments to the content. By consistently doing this, you'll be able to show off your knowledge, establish and grow your brand, improve your reputation, and reach more potential clients. This increases the visibility you need to expand your business and begin raising your search engine ranking. Add to this the practise of sending emailers to both your target audience and current clients. In addition to promoting your content, this will boost sales and cultivate leads for the future.

Connect with influencers and use word-of-mouth marketing

Businesses who provide excellent customer service benefit from excellent word-of-mouth, or client feedback on your website and social media channels, in addition to excellent customer retention. You will notice a bigger increase in your consumer base the more people review your goods and services favourably on the website. In addition, the exposure of your product will increase significantly if you can persuade an influencer—a famous person, a well-known blogger, or a consultant—to recommend and talk about it.

You cannot accomplish the necessary growth in a silo using a single technique. You must consistently employ the tactics while balancing and blending them. Here, continual is the operative term. The plan will fail the moment you stop working on it.

You will not get the most mileage out of a single piece if you write it, publish it on your page, and republish it on social media. But doing so will also fail if you only write and promote one article. Both tasks must be continually carried out.

Here is a selection of a few tried-and-tested tactics that are helping companies:

• Speaking at, sponsoring, and hosting events/webinars

• Offering a free consultation

• PR works wonders - advertise in a highly regarded print media

• Constantly writing a column/article

• Advertising on Facebook and LinkedIn

• Adding your profiles to directories like Google My Business

• Investing in content marketing

• Building an email marketing funnel

• Become a member of and active in neighbourhood business organizations

 

 

Result and summary

Even while not all the aforementioned tactics may be appropriate for your company, at least a few of them will. Decide what works best for you after combining a few different tactics.