Faculty Details

Amit Shrivastava  

Specialization
:
Marketing, Strategy and General Management
Designation
:
Assistant Professor

Amit Shrivastava  

Ph.D. – IIT(ISM), Dhanbad

PGDBM (Marketing)

B.Sc. (Mathematics)

Amit Shrivastava  

Dr. Shrivastava is an Assistant Professor in Marketing, Strategy and General Management area at IMI Bhubaneswar.

He holds PhD in Rural Consumer Behavior. Prior joining IMI, he was with N.L. Dalmia Institute of Management Studies and Research for over three years. He has more than 22 years of industry and academic experience. Apart from teaching and research, he has been involved with conducting management development programs in Customer Relationship Management, Sales Management to Busy Infotech, Bharat Diamond Bourse, Indian Institute of Banking and Finance etc. He has taken training for Medium and Small & Medium Enterprise sector on Managing Sales Function. He has published cases in Ivey-League and other reputed case publishing house. He has published several papers and presented paper in national and international conferences.
 

Amit Shrivastava  

Publications In Peer Reviewed Journals

 

  1. Shrivastava, A., & Singh Dr. S. (2012). Various factors of E-commerce & buyer behaviour: A Literature Review. Indore, M.P., India: Prestige Institute of Management Studies & Research;.

 

  1. Shrivastava, A., & Singh, S. D. (2013). "A Study of Price Sensitivity Behavior in Personal Care and Grocery Category". 5th IIMA Conference on Marketing in Emerging Economies. Ahmedabad: IIM Ahmedabad.

 

  1. Shrivastava, A, Pare, Sushil Kumar, Singh, Dr. Saumya, “Availability demystified?”. NSEES 2013, Indian

School of Mines, Dhanbad

 

  1. Shrivastava, A., Pare, S. K., & Singh, S. (2014). Availability Demystified? Effectiveness, Ethics and Sustainability: The Measures of Organisational Excellence (pp. 477-484). Excel Publications.

 

  1. Shrivastava, ., Pare, S. K., & Singh, S. (2014, December). An Empirical Study of Store Choice Model: An Endogenous Construct. Adhyayan - A Journal of Management Sciences, 4(No.2), 34-59.

 

  1. Shrivastava, A., Pare, S. K., & Singh, S. (2015, January). A Study to Understand Price Sensitive Buying Behaviour of Consumers. Pacific Business Review International, 7(No.7), 63-73.

 

  1. Shrivastava, A., Pare, S. K., & Singh, S. (2016, April). Location and Price Sensitive. International Journal of Applied Business and Economic Research, 14(No.2), has been accepted for publication. (A SCOPUS indexed journal)

 

Paper Presented (Conferences/Seminars)

  1. Shrivastava, A., & Singh, S. D. (2013). "A Study of Price Sensitivity Behavior in Personal Care and Grocery Category". 5th IIMA Conference on Marketing in Emerging Economies. Ahmedabad: IIM Ahmedabad.
  2. Shrivastava, A, Pare, Sushil Kumar, Singh, Dr. Saumya, “Availability demystified?”. NSEES 2013, Indian School of Mines, Dhanbad

 

Cases Published

 

  1. Mahindra First Choice Services Limited – Creating a Brand in Low Priority Category” has been published in 2016 by Ivey Publishing as a co-branded ISB-Ivey case study competition. https://www.iveycases.com/ProductView.aspx?id=72480

 

  1. “Alliance Energy – Role of Human Resources in Retaining Customer” has been published by European Case Clearing House (ECCH) – The Case Center in June 2018.

Amit Shrivastava  

Business Marketing, Rural Marketing, Marketing Management